Skydd för näringsidkares goodwill: En rättslig översikt över näringsidkares möjligheter att skydda goodwill mot tredje parts användning
In an increasingly globalized and digitized economy, goodwill—the intangible value linked to a company’s reputation, customer trust, and market position—is a central asset for businesses. However, this value is at risk of being rapidly threatened by unfair use and free-riding on reputation, especially through the growing trade of counterfeit goods online. This thesis examines the legal possibiliti
