Filtyp
Aim: The aim of this degree project is to carry out the corporate wide analysis and investigation to identify the existing and upcoming sustainable practices in Thule AB, general awareness and perception on sustainability among employees and to calculate carbon footprint of a bike rack, a Thule product produced at Seymour plant, USA. Approach: We embarked on this project by dividing it into two di
This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotio
Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. The research also aims to discover underlying reasons why Vietnamese grocery consumers choose traditiona
This Bachelor thesis aims to analyze and clarify the situation of the irregular migrants in United Kingdom, whether it´s changing when applying UK:s own migrant legislation; The UK Immigration Act 2014, compared to EU:s migration policy and legislation. Based on Hannah Arendts theory on the irregular migrants loses their right to have rights, when migrating from their original country. These peopl
The purpose of this paper is to shed light on possible cultural, political and legal problems and possibilities that may arise when western companies enter the Chinese market by means of an industrial park. Conclusions: Industrial parks are not a universal establishment strategy that solves all potential problems. For small and medium enterprises entering the Chinese market through an industrial p
We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country
The purpose of the study is to investigate whether insiders generate an abnormal return compared with other investors on the Swedish Stock Market. This abnormal return is defined as the cumulative average abnormal return (CAAR). The other purpose is to investigate whether it would be profitable for “outsiders” to mimic the transactions of insider trades. The results indicate several significant ab
This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers’ perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a qualitative rather than quantitative study has been used. Photo elicitation has been used in
Syfte: Syftet är att undersöka sambandet mellan CDS spreaden och bond spreaden, samt att jämföra dessa över tid. Detta genomförs genom att testa för ett kointegrationssamband samt Granger-kausalitet mellan CDS spreaden och bond spreaden för varje enhet som ingår i urvalet, och för olika perioder. Också deskriptiv statistik används. Metod: Kvantitativ metod: Augmented Dickey-Fuller test, KPSS, Engl
The thesis has two aims to first describe the phenomena by explaining how interim management works and what the charachteristics of an interim manger are. The second aim is to look at the value issue of interim management; What value does an interim manager provide to a company and how do interim managers try to capture and cultivate this?The qualitative method has been used. The interim managemen
Purpose: The purpose of this paper is to research and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to gain understanding of the phenomenon of market entry and the use of netwo
Vi har formulerat två teser som visar effekten av hur MKF använder oklarheten i sin rekryteringsprocess. Den första tesen orsakar en ryktesspridning som gör att MKF får in ett stort antal ansökningar. Den andra tesen leder till att de inkomna ansökningarna håller en hög kvalité. Kombinationen av dessa två effekter gör att MKF får till stånd en mycket effektiv rekryteringsprocess.
The main objective of this thesis is to study the brand manager’s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever
Uppsatsens syfte är att försöka förstå, utifrån existerande teorier och med hjälp av insamlad empiri, vilka parametrar i ett kundperspektiv som är av betydelse vid utvecklingen av en prissättningsförmåga bland business-to-business-företag. Vi har använt oss av en kvalitativ metod vars ansats är av abduktiv karaktär. Den empiriska datan har samlats in genom semi-strukturerade intervjuer vilka har g
This article looks at upcycling and the library of things from intellectual property law perspective
Purpose The purpose of the study has been to estimate the size of the market segment, identify strategically important customers and interesting parts of the segment as well as create an understanding of customer needs when buying furniture for their businesses where care and healthcare is practised. Method The study has been of an exploratory nature with a case study approach since the purpose of
Abstract: The purpose of the paper is to examine the impact of the Governments contribution Creative school (Skapande skola) on a cultural business by a case study of Skissernas museum in Lund. By investigating the difference in work process between the projects implemented with and without Creative school I can identify the impact of the contribution on Skissernas museum. The biggest difference b
