Filtyp
Syftet med uppsatsen är att med hjälp av begreppet sublimitet utveckla förståelsen för hur Sojourner Truths tal vid ett kvinnorättskonvent i Ohio 1851 fungerade argumentativt i sin kontext. För att nå en sådan förståelse gör vi en neo-aristotelisk analys och kompletterar den med en syn på talet utifrån begreppet "det sublima". Vi ser på sublimitet som ett sätt att förstå talets effekt på
Vi har formulerat två teser som visar effekten av hur MKF använder oklarheten i sin rekryteringsprocess. Den första tesen orsakar en ryktesspridning som gör att MKF får in ett stort antal ansökningar. Den andra tesen leder till att de inkomna ansökningarna håller en hög kvalité. Kombinationen av dessa två effekter gör att MKF får till stånd en mycket effektiv rekryteringsprocess.
Uppsatsen behandlar det lojalistiska konfliktmönstret under den nordirländska interna konflikten 1969-1998 genom att undersöka hur och diskutera varför det lojalistiska konflikmönstret avviker från det samtida republikanska konfliktmönstret. Uppsatsen gör detta med utgångspunkt i en längre redogörelse för den historiska bakgrunden till konflikten 1969-1998, en genomgång av konflikten och den param
Syftet med denna uppsats är att utreda och analysera hur införandet av the Principal Purpose Test(PPT-klausulen) i svenska skatteavtal kommer påverka den svenska hanteringen av missbruk av skatteavtalsbestämmelser. Eftersom PPT-klausulen, genom den Mulitlaterala konventionen för att motverka skat-teflykt, har införlivats i skatteavtalet mellan Sverige och Storbritannien, kommer analysen göras med
Purpose The purpose of the study has been to estimate the size of the market segment, identify strategically important customers and interesting parts of the segment as well as create an understanding of customer needs when buying furniture for their businesses where care and healthcare is practised. Method The study has been of an exploratory nature with a case study approach since the purpose of
Abstract: The purpose of the paper is to examine the impact of the Governments contribution Creative school (Skapande skola) on a cultural business by a case study of Skissernas museum in Lund. By investigating the difference in work process between the projects implemented with and without Creative school I can identify the impact of the contribution on Skissernas museum. The biggest difference b
The main objective of this thesis is to study the brand manager’s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever
Uppsatsens syfte är att försöka förstå, utifrån existerande teorier och med hjälp av insamlad empiri, vilka parametrar i ett kundperspektiv som är av betydelse vid utvecklingen av en prissättningsförmåga bland business-to-business-företag. Vi har använt oss av en kvalitativ metod vars ansats är av abduktiv karaktär. Den empiriska datan har samlats in genom semi-strukturerade intervjuer vilka har g
The Swedish district heating market is becoming increasingly saturated, whilst the UK heat market is about to run into copious turmoil due to the faltering and decreasing levels of natural gas available. Swedish companies are looking to enter new market segments, and there seems to be something stirring under the surface in terms of district heating in the UK. The development of district heating i
The purpose of this study is to identify potential factors impacting the internationalization process of a small- or medium sized fashion company. We aim to shed light on potential key factors that can provide an understanding of a successful internationalization process and illustrate our findings in a model applicable to firms with similar characteristics. The study is conducted through a qualit
The purpose of this thesis is to develop a theoretical framework that enables a company to design an appropriate channel strategy, to handle communication between the company and its end customers. Methodology: The approach for this master thesis can be described as a combination of an exploratory and problem solving study. It started with a literature study, and the knowledge and inspiration led
This thesis addresses the highly topical subject of global income inequality within the developed economies. A constructive analysis approach inspired by Swedish political scientists Bo Rothstein, Lennart Lundquist and Björn Badersten is employed analyze the economics blockbuster Capital in the Twenty-First Century by French economist Thomas Piketty. Empirical, normative and constructive theories
Denna uppsats handlar om hur ett globalt företag påverkar bilden av Sverige i världen men också hos ”svenskar” själva. Uppsatsen är ett försök till att förstå på vilket sätt detta sker. Med utgångspunkt i teorier om nationen som en diskursiv formation och med diskursteorins redskap för hur betydelsefixeringar konstrueras och reproduceras, kan den diskurs om svenskhet som IKEA skapar kartläggas. Ge
Despite the current attempt of scholars over the last decades to liberate literature from the dualistic, binary-minded gender thinking by presenting multiple concepts of gender identity construction (cf. Pullen & Simpson 2009; Linstead & Pullen 2006), our society is still constructed by the differentiation of women and men based on stereotypes (Nentwich 2006; Billing & Alvesson 2000).
Aim: The aim of this degree project is to carry out the corporate wide analysis and investigation to identify the existing and upcoming sustainable practices in Thule AB, general awareness and perception on sustainability among employees and to calculate carbon footprint of a bike rack, a Thule product produced at Seymour plant, USA. Approach: We embarked on this project by dividing it into two di
This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotio
Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. The research also aims to discover underlying reasons why Vietnamese grocery consumers choose traditiona
The purpose of this paper is to shed light on possible cultural, political and legal problems and possibilities that may arise when western companies enter the Chinese market by means of an industrial park. Conclusions: Industrial parks are not a universal establishment strategy that solves all potential problems. For small and medium enterprises entering the Chinese market through an industrial p
We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country
