Purpose: The purpose of this paper has been to increase our understanding of the concept of creativity from a interpretive approach, and examine whether it has an impact on the normative control through which the advertising agency firm is governed. Method: This paper has been conducted through the use of an constructivist ontology and an interpretive approach on creativity. Based on this type of

Denna uppsats är baserad på en översättning av kapitel 1-9 i första delen av romanen Future Popes of Ireland av den irländske författaren Darragh Martin. Efter en inledande källtextanalys baserad på modellen som beskrivs av Hellspong & Ledin i Vägar genom texten – Handbok i brukstextananalys (1997) följer ett kortare medierande avsnitt om överväganden inför översättningen, där valet av översät

Sustainability issues within the fashion market is frequently debated. Especially, whether fast fashion can be considered as sustainable. This bachelor thesis draws on the discussion about fast fashion and sustainability, and how different discourses is being reproduced within different media outlets. By comparing journalistic articles about fast fashion and sustainability from the news media outl

The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews wit

Purpose: The purpose of this thesis is to clarify and evaluate the concept of scenario planning. Methodology: Our research methodology has a qualitative approach and uses deductive reasoning. The theoretical field of strategy formulation has been reviewed and in specific the concept scenario planning was unravelled and mapped. Thereafter, our model was tested in a case study where the empirical da

Purpose To investigate the predicted relation between macroeconomic risk exposure and growth in the context of the European oil industry. Methodology Multiple regression analysis Theoretical Macroeconomic uncertainty, Financial constraints, The hierachy of Perspectives Finance, Fundamentals of hedging Empirical 225 observations have been included to determine a beta coefficient Foundation of -2.83

Background: Increasing cost effectiveness and productivity are key issues for Haldex. These improvements are obtained through Haldex Way, the overall management and process improvement framework. Haldex Way‟s deployment, progression and assessment are based on a five level Tier model, the concern with Haldex Way Tier model is that its evolution has been inconsistent and the Tier levels have been a

The purpose of this study is to investigate if a CRE sale and lease back transaction generates a positive abnormal return on the lessee’s stock value, by using event study methodology. Furthermore, the probable relationship between the positive abnormal return and the transaction value, as well as the cash flow is investigated by using linear regression. A short term as well as a long term perspec

The hoverfly Criorhina ranunculi – a biodiversity indicator at the landscape level? The hoverfly Criorhina ranunculi is rare and red-listed in Sweden, but it may be overlooked. I made a detailed inventory of the species in the parish of Stenbrohult, southern Sweden, where the species was found at nine localities in 2006, at one of these with at least ten individuals. The study area, with many othe

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and o

Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment

Om jubileer, historieskrivning och minnesarbete i Östersjöområdet.

CSR has been gaining significance in the field of strategic management, as growing societal expectations have resulted in additional pressures for firms to act responsibly. Particularly the heightened sense of urgency regarding environmental sustainability has further amplified this development. Simultaneously, the global business landscape is changing at an accelerated pace and in an unprecedente