LL SMMN31 eng HT25 250514
LL_SMMN31_eng_HT25_250514 Reading list for Social Media Marketing (SMMN31), 7,5 credits. The reading list was approved by the Board of the Department of Service Studies 2025-05-14. The reading list is valid from 2025-05-14. Aboelenien, Aya, Baudet, Alex & Chow, Ai. Ming. (2023). ‘You need to change how you consume’: Ethical influencers, their audiences and their linking strategies. Journal of Mark
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2025-05/LL_SMMN31_eng_HT25_250514.pdf - 2025-07-09