The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.

Purpose: The purpose of this study is to assess potentially existing interdependencies between Brand Identity and a Multi-Level Marketing approach. Furthermore, the study aims to give theoretical and managerial recommendations for marketers as well as brand managers in order to make use of these interdependencies. The broader aim is to present the concept of Multi-Level Marketing that can be a val

Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. The literature review with previous research was collected by secondary data whereas the primary data was collected by six semi-structured

Purpose: Brand Activism is a phenomenon that only recently became an area of greater interest. The aim of this paper is to follow a call for research and develop a framework that aids brand managers and other decision makers to identify essential prerequisites that their brand should have in place to increase the likelihood for successful Brand Activism. Design/ Methodology approach: The paper em

Purpose: The aim of this study is to advance an understanding of the potential of thought leadership as a strategic tool for brand building within B2B professional services companies. Research questions: How can thought leadership be utilized for brand building in B2B professional services companies? Design/methodology approach: This study employs a qualitative research approach utilizing a "

Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. Methodology: First, a literature review is used to identify related t

Bakgrund: Övervikt och fetma är ett globalt problem som har ökat sedan 1975. Syfte: att undersöka skolsköterskors erfarenheter av att arbeta med barn mellan 13 och 18 år som har övervikt eller fetma inom skolhälsovården. Metod: Systematisk litteraturöversikt av kvalitativ metod. Endast artiklar av kvalitativ metod är valda från två databaser, CINAHL Plus samt MEDLINES Pubmed. De valda 15 artiklarn

Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. Findings: The findings of this paper shows that Kapferer’s Brand Identity Prism was applicable to t

In this thesis I use a feminist poststructuralist framework to analyse a policy document within the program Communities That Care, implemented in Malmö, Sweden. This urban security initiative makes the socialization of children and youth its object, and problematizes the social and built organisation of local areas as a root cause of urban insecurity. It creates spaces for intervention (CTC-areas)

The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. This qualitative study utilized focus groups to explore the use of nostalgia in brand extensions and i

Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. The secondary research consists of a comprehensive review on

Bakgrund: Generellt sett upplever elever en god hälsa men de senaste åren har förekomsten av psykiska besvär bland tonåringar ökat. Skolsköterskans roll är avgörande för att främja och förebygga den psykiska hälsan hos elever. Enligt tidigare studier fungerar skolsköterskor ofta som den första kontaktpunkten för elever gällande psykisk hälsa och skolsköterskor har därför möjlighet att identifiera

Bakgrund: Enligt FNs barnkonvention har alla barn rätt till en uppväxt fri från alla former av våld. Om ett barn som blir utsatt för våld, hot om våld, försummelse eller vanvård kan det leda till att barnets hälsa och utveckling tar skada. Specialistsjuksköterskor inom barnhälsovården har anmälningsplikt till socialtjänsten om de misstänker att ett barn far illa men det kan vara svårt att identifi

Bakgrund: Senaste decennierna har psykisk ohälsa hos ungdomar ökat. Skolsköterskor träffar dagligen ungdomar och upplever att dåliga levnadsvanor ger mindre motståndskraft mot psykisk ohälsa hos ungdomar. Syfte: Belysa skolsköterskors erfarenhet av att arbeta med psykisk ohälsa hos ungdomar inom elevhälsan. Metod: Studien är genomförd som en kvalitativ systematisk litteraturöversikt med elva artik

Bakgrund: Risken att drabbas av bensår ökar med ålder och därmed kan antas ett ökande behov av sårvård samt kompressionsbehandling. Det har visat sig att kompressionsbehandling botar cirka 75 % av samtliga typer av venösa bensår orsakade av antingen ytlig eller djup venös insufficiens på sex månader. Trots att kompressionsbehandling är avgörande vid behandling av venösa sår är följsamheten låg. Br

Misstänkta matförgiftningar uppskattas uppgå till 500 000 fall per år i Sverige, trots tillgängliga utbildningar inom livsmedelssäkerhet, tätare livsmedelskontroll från myndigheten, och skärpta lagar och regler (Norling, 1994). Sedan 1990-talet har det förts diskussioner om att införa ett "obligatoriskt matkörkort" för att förbättra situationen. Men någon sådan licens finns inte idag. LiDespite available training in food safety, regular inspections from the authorities and strict laws and regulations, the number of suspected food poisoning is estimated at 500,000 cases per year in Sweden (Norling, 1994). Since the 1990s, there have been discussions about introducing a "mandatory food driver's license" to improve food safety in Sweden. But no such license exists toda

Food production is a critical component of global livelihoods and economic revenue. However, storing harvested food presents challenges in minimizing post-harvest losses. Among various methods, food drying has emerged as a popular technique for preserving food during off-seasons. The Solar Food project aims to design an affordable solar-powered food dryer that enhances the drying process and main