Filtyp
Denna studie undersöker HR-funktionens roll i Polismyndighetens (Region Syd) organisationskulturutveckling under en period av kraftig expansion. Syftet är att belysa erfarenheter, utmaningar och lärdomar i arbetet med att forma en organisationskultur som stödjer verksamhetens uppdrag. Genom en kvalitativ metod med semistrukturerade intervjuer analyseras materialet utifrån teorier om organisations
Title: Navigating Customer Need Uncertainty in Early Stage SaaS Startups Seminar date: 4 June, 2026 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Adam Lisnell, Gustav Wickberg, James Nicolson Advisor/s: Joakim Winborg Key words: Knightian uncertainty, effectuation, customer v
I mitt teoretiska arbete med detta projekt har jag genomfört intervjuer med att antal arkitektkontor med erfarenhet av bostadsgestaltning med varierade exteriörer, för att utforska den kunskap och de val som krävs av arkitekter för att balansera visuell variation med en sammanhängande helhet. På frågan ”Hur avgör ni vad som ska varieras och vad som ska repeteras?” var det vanliga initiala In my theoretical work for this project, I conducted interviews with several architectural firms experienced in designing housing projects with variation in exteriors, to explore the essential knowledge and decisions architects face when trying to balance visual variation with cohesive design. On the question “How do you decide what elements to vary and what to repeat?” The common initial
Bakgrund: Forskning kring aktivitet och delaktighet i utsatta områden är begränsad, särskilt när det kommer till äldre personer. Äldre personer är en sårbar grupp som är beroende av sin närmiljö, därav finns det ett behov av mer forskning kring äldre personer i utsatta områden. Syfte: Syftet är att undersöka tillgång och användning av service bland äldre personer i olika typer av utsatta områden s
Senaste åren har hot mot politiker aktualiserats i samhällsdebatten. Denna studie syftar till att skapa förståelse för hur det politiska offerskapet konstrueras samt vilken funktion det fyller i politiken och samhällsdebatten. Studien utförs genom en kvalitativ diskursanalys av riksdagspolitikers uttalanden om sin egen eller andra politikers utsatthet. Det empiriska materialet analyseras med fokus
While innovation diffusion research has extensively examined how innovations spread and are adopted, significantly less attention has been paid to what organizations strategically do once peak adoption has been reached and markets become saturated. The purpose of this study is to explore how Swedish organizations navigate the strategic tensions that arise in this post- adoption phase, guided by th
This study examines how the political debate climate in Sweden has shifted between 2015 and 2025, where the main focus has been on analyzing the increase of provocative and incivil rhetoric within the Swedish parliament. The purpose of the study is to examine how this rhetoric strategy has developed over time and which types of consequences a hardening debate climate could create for societal trus
Detta är en kvalitativ studie av svenskars läsning som en social praktik och hur denna påverkas av digitalisering och den samtida samhällsutvecklingen. Undersökningen bygger på fem intervjuer med bibliotekarier, vilka analyseras teoretiskt utifrån Bourdieus sociologiska perspektiv och begrepp. Informanternas uppfattningar indikerar att läsning som en social praktik har förändrats på flera sätt. De
This study outlines the digital use of AI and the production of Deepfakes, with a focal lens on social media platform X and its integrated AI Grok. The study analyses comments through a sociological lens regarding Swedish political figure Ebba Busch in the Grok scandal, which happened in late December 2025 to mid-January 2026. It focuses on users’ opinions, norms and values which reflect a deeper
Byggbranschen har haft än lägre utveckling av produktivitet i jämförelse med andra branscher. Det har inte skett en stor förändring i arbetssätt inom byggproduktion trots att projekt ofta brister i kvalitet, kostnad och tid. I tillverkningsindustrin har Lean vuxit fram med syfte att effektivisera processer genom att eliminera icke-värdeskapande aktiviteter och fokusera på lärande genom att standar
This study explored how fans gain and maintain status through consumption practices in online pop music fan communities, focusing on the role of consumption, peer evaluation, platform visibility, and artist participation. Drawing on Bourdieu’s concepts of capital and symbolic violence, Thornton’s subcultural capital theory, and Lamont’s symbolic boundaries, the study examined how status is constru
Background & Gap Innovation-oriented startups drive economic renewal by exploiting opportunities in uncertain, resource-constrained environments. However, while previous research focuses on objective performance metrics in established firms, little is known about how Swedish startups construct and negotiate marketing success in practice. Aim of the Study This study explores how Swedish-based
This study examines how consumers make sense of AI-generated fashion advertising and how this shapes brand-consumer relationships. Using a qualitative and interpretive approach, this study draws on twelve semi-structured interviews with students at Lund University School of Economics and Management (LUSEM). The analysis is informed by Consumer–Brand Relationship theory (Fournier, 1998), Social Pre
The purpose of this study is to investigate how autonomous AI communication affects consumers' ability to evaluate brand authenticity in public discourse. The study argues that existing brand authenticity frameworks rest on an unexamined premise, termed here the Supervised AI Communication Assumption, that brand-relevant AI communication is always authorised by a human principal, produced unde
Purpose: To examine whether and how artificial intelligence transforms structures within communication industries. Methodology: This study adopts a qualitative and abductive research approach. Empirical data was collected through semi-structured interviews with communication professionals in Sweden and Norway. Generative Engine Optimisation (GEO) and AI visibility were used as a concrete example
Title: Human Brands Start From the Inside – An exploration of human brand management through a corporate brand management perspective Course: BUSN39: Degree Project in Global Marketing Authors: Erik Hoogervorst & Erik Malmgren Advisor: Mats Urde Purpose: To understand the phenomenon of human brand management within the music industry by looking at it through a corporate branding lens, spec
This study explores how young women use sportswear to situate themselves within an aestheticized society shaped by social media, lifestyle ideals, and gendered expectations. Drawing on theories of Identity Performance and Gender Performativity, the study is based on 14 semi-structured interviews with women aged 20–26 living in Sweden. The findings show that sportswear functions as more than functi
This study explores how highly skilled migrants in Sweden define integration and the challenges they perceive. Focusing on 15 semi-structured interviews with EU (n=5) and non-EU (n=10) participants, this study addresses two research questions: how integration is defined from migrants’ perspectives and what challenges they experience. Thematic analysis identified three main themes: institutions, la
