Thesis Purpose: The aim of this research project was to uncover the meaning of extraordinary experiences for consumers’ identity projects and to understand how extraordinary experiences, rather than brands and possessions, can be used for self-presentation and self-extension. Methodology: Following Van Manen’s method for hermeneutic phenomenological research combined with Derrida’s notion of deco

Public diplomacy in times of crisis: A closer look at Sweden’s governmental communication and mass media frames during the coronavirus pandemic. Public diplomacy is an important concept in the literature of strategic communication. It the one that allows governments around the world to promote a positive image about their country and increase their country’s reputation. However, during times of

The state of the environment and human’s impact on the environment has been widely acknowledged and discussed over the past years. The EU realized there was a need for environmental regulations and laws in 1972 and in 1993 the environment became an official part of their politics. The aim of this paper has been to find out whether it is possible to both increase trade and at the same time decrease

Svårigheterna med att se reduktion av järnoxid med vätgas på atomnivå Jag har undersökt hur järnoxid omvandlas till järn med hjälp av vätgas. Detta gjordes i ett elektronmikroskop för att kunna följa hur atomstrukturen förändras under processens gång. I mikroskopet är dock trycket lågt och elektronstrålen tillför stora mängder energi. Jag undersökte dessa begränsningar med flera och visar i rappoThis thesis aims to explore how the reduction of iron oxide by hydrogen should be explored in an environmental transmission electron microscope (ETEM). This is done by performing a series of reduction attempts in the ETEM at nCHREM, Lund University, and exploring how the ETEM conditions are different from those used commercially. Various reduction parameters are explored, the presence of water vap

The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. To explore how stakeholders perceive stances on social issues that are taken by purpose-d

Det horisontellas förlösande kraft – Fem jazzpianisters tänkande kring flerstämmig improvisation och en skiss till en improvisationsmetodik, av Gustaf Rosenberg, har sin bakgrund i en självupplevd uppfattning att det finns grund för metodutveckling på områdena flerstämmig improvisation och stämföring för jazzpianister. Studien undersöker, genom intervjuer med professionella jazzpianister i jämförThe Liberating Power of a Horizontal Approach – Five jazz pianists’ thoughts on multiple voice improvisation and a sketch for a jazz improvisation method, by Rosenberg, was conceived from the realisation that there are grounds for methodological development in the areas of multiple voice improvisation and voice leading for jazz pianists. The study researches, through interviews with professional j

Thesis purpose: The purpose of this study is to get a better understanding of the socio-cultural construction of the attitude-behaviour gap. By investigating this phenomenon with the help of Consumer Culture Theory, we aim to contribute to a more holistic picture of the attitude- behaviour gap, which up to now has mainly been investigated with psychological theories. Methodology: We are guided by

Problem: Literature yields ambiguous results regarding the effectiveness of the business incubators’ role as network intermediaries, which is reflected in the varying networking behavior of entrepreneurs. Network expectations as a driver for the networking behavior of entrepreneurs have not been studied within this context and present a void in current literature. Purpose: This study seeks to exp

Sustainability, population dynamics and health issues are some of the greater challenges the global society faces today. Meat consumption has emerged as one of the reasons behind the cause and effect of these challenges. There is a growing consensus amongst researchers, industry stakeholders and decision-makers that there is a need to transition into more sustainable alternatives to meat. As a res

Stroke is one of the leading causes of death and the most common cause for disability among the adult population in Sweden, due in part to the fact that many patients do not arrive at the hospital in time for treatment. A system that could detect unilateral arm weakness based on arm movement, a common symptom of stroke, is therefore desirable. In recent years there has been rapid development in th

Denna studie ämnade att undersöka förhållandet mellan personlighetsdrag, självtvivel, social osäkerhet och mottaglighet för socialt inflytande i en online-miljö, där recensioner och betyg används som verktyg för sociala bevis. Med hänsyn till näthandelns ökning de senaste åren ansåg vi att forskning inom detta område är intressant. Den beroende variabeln, benägenhet att bli påverkad av recensioner

This thesis explores the nature of the challenges local NGOs face when responding to the humanitarian crisis in Venezuela. In doing so, it draws on material collected from distance interviews with Venezuelan NGOs involved in delivering humanitarian aid and on qualitative analysis of political statements from members of the Venezuelan government. Further, it investigates whether and how identified

Åldrandets betydelser: I det västerländska samhället kämpar vi för långa liv men mot åldrandet. Det är bara en av de motsägelser som ålder och åldrande ger upphov till. I Åldrandets betydelser undersöks olika förhållningssätt till och konsekvenser av åldrande. Boken belyser hur kronologisk ålder inte alltid är densamma som den upplevda och hur samhället möter olika åldrar. Exempel tas från såväl h

Mammalian melanins are of two major types, eumelanins and peheomelanins, which often occur together, then called mixed-type melanins. A method has been developed for analysing the various forms of melanins. Melanin characterisation included their oxidation in permanganate under alkaline conditions, and analysis of the resulting degradation products, pyrrole-2,3,5-tricarboxylic acid (PTCA), pyrrole

In this paper, an algorithm for projective reconstruction of general 3D-curves from a number of its 2D-images taken by uncalibrated cameras is proposed. No point correspondences between the images are assumed. The curve and the view points are uniquely reconstructed, modulo projective transformations. The algorithm is divided into two separate algorithms, where the output of the first is used as i