Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017
From a social equality representation perspective, advertising should ideally mirror themulticultural composition at the national market, because mass-mediated identity representationsmay act as cultural resources for those with marginalised identities. To investigate the observanceto such an ideal in a context where the ethnic and racial composition of the population saw a rapidchange, this artic
