Lessons from Iago : Narrating the event of Entrepreneurship
To be able to demonstrate as well as argue for the possibilities of a narrative approach in entrepreneurship studies, this article focuses on some resonance between a story - the 'Toy Story' of Terry Allen's, the Marvel Mustang story - and a passage from Shakespeare's Othello, with particular focus on the character of Iago. I argue that a narrative approach enables us to learn from the ways of Iag
