Att hyra lycka: En kulturanalytisk studie om konsumenters affektiva upplevelser vid konventionell klädkonsumtion och vid konsumtion av hyrkläder
To Rent Happiness: A cultural analytical study about consumers’ affective experiences of conventional clothing consumption and consumption of rented clothes, Klara Ekstrand The purpose of this study was to investigate consumers’ affective experiences of conventional clothing consumption and renting of clothes and how these experiences affected consumers’ willingness to engage in access-based fash
