Kvinnors gestaltning av veganism i svensk veckopress : en kvalitativ studie utifrån medierapporteringen 2018-2023
The aim of this study is to analyze how female reporters portray veganism in the Swedish weekly press between the years 2018-2023. Through a qualitative analysis and a critical discourse analysis the result shows that the portrayal of veganism emphasizes its beneficial impacts on health, the environment, and morality. The health and environmental discourses are positive towards veganism and you ca