Interested, indifferent or active information avoiders of carbon labels : Cognitive dissonance and ascription of responsibility as motivating factors
Active avoidance of information is gaining attention in the behavioural sciences. We explore motivations for active avoidance of carbon emissions information. In the first stage of a stated preference survey, respondents indicated whether they wished to access carbon emissions information (info-takers) or not (info-decliners) when selecting a protein source. In the second stage, all respondents we
