Employer Branding 2.0 - Approaching Generation Y's high potentials in Social Media
Thesis Purpose: The purpose of this thesis is to reveal and enable a deeper understanding of the intersections of the three fields of Employer Branding, Social Media, and Generation Y. Moreover, the connecting points of these fields and in particular the concrete activities that are incorporated by Employers of Choice in order to attract Generation Y’s high potentials via a Social Media Employer
