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This thesis investigates the phenomenon of personal branding on social media and, in particular, it examines how successful YouTubers create and build their personal brand via content. The thesis provides valuable input to the existing literature on personal branding, which is predominantly found in self-help books and articles by self-proclaimed gurus within personal branding. Using the method of
Den här uppsatsen undersöker de avancerade metoder av effektivt innovationsskydd under företagskoncentrationsprövningar som finns i USA och EU. Syftet är att finna synergier mellan dessa två system och föreslå nödvändiga förbättringar av det europeiska systemet genom att introducera innovation som en reell standard för prövning, inkludera dynamisk effektivitet, omstörtande innovation och icke-prisThis thesis analyses advanced methods of effective protection of innovation in merger control in the USA and in the EU, finds synergies between the systems and suggests the necessary improvements of the European system of merger control in high technology markets: introduction of innovation as a real antitrust standard, inclusion of dynamic efficiencies, disruptive innovations and non-price consid
The Swedish Confederation of Trade Unions (LO) presented a new political report in 2015 with the purpose of renewing the wage policy of solidarity. The aim with a renewed wage policy is to create full employment instead of the present mass unemployment, to decrease the wage gap and to eliminate wagedrifts. The renewal may seem a bit strange, when the original policy (also called the Rehn-Meidner m
Sjötelegrafen Köpcentrum is a shopping mall located in Nynäshamn, Sweden. To examine the evacuation conditions in case of fire at Sjötelegrafen, a fire safety evaluation has been conducted. The report presents two dimensioning fire scenarios that are seen as representative for the shopping mall, these are fire in ICA Maxi and fire in Jysk. These different main scenarios were analyzed and simulated
The Jacobian-free Newton–Krylov (JFNK) method is designed to solve a linear system of equations that appears in Newton’s method. It uses the generalized minimal residual (GMRES) method to solve the linear system and a simple function to approximate the matrix-vector multiplications required in GMRES. An advantage of GMRES is the ability to check the residual of a potential solution without doing a
Since the rise of the Islamic State the world has seen a proliferation of public executions in which spectacle and theatricality have come to play an important role. Their propaganda has adopted an aesthetic style in which violence is openly displayed, celebrated and glorified. This thesis explores the role that aesthetics has in the performed and mediated execution videos of the Islamic State, by
Denna studie ämnar undersöka hur konsumentmotståndet mot modeföretaget American Apparel konstrueras samt hur konsumentens identitet formas i relation till detta motstånd. Studien utförs genom Faircloughs kritiska diskursanalys för att synliggöra de diskurser som ligger till grund för studiens analys och slutsatser. Empirin består av intervjuer och virtuella observationer som genom tematisering visThis study aims to investigate how consumer resistance towards the fashion company American Apparel is structured, and how the identity of the consumer is formed in relation to this very resistance. The study is performed by Fairclough’s critical discourse analysis to reveal the discourses forming the basis of the analysis and the conclusion of this study. The empirics consist of interviews and vi
Detta är den populärvetenskapliga sammanfattningen av masteruppsatsen ”Designing and Maximizing Switch-Mode Efficiency of MODPSU, the Modular Power Supply”. Den sammanfattar teoretiska studier och resultat från mätningsexperiment som genomförts i syfte att minimera totala förluster för DC/DC-switchade nätaggregat.This work is an investigation into practical design and loss minimization of DC/DC-switched power supplies, enabling cooler operation, smaller size, and additional or wider areas of use. There is an abundance of switch controller ICs on the market and a few of the manufacturers offer very sophisticated design tools that suggest operating parameters and grade components. However, one of the major
The purpose of this thesis is to question and discuss whether the complication of power-relations created upon the present surface of the human body can be surpassed, by re-conceiving the body and ultimately leaving the body behind, without the loss of Being, through the critique of art and photography. This overall query has been broken down into three questions. (1)‘Does the solution behind the
This work investigates visualizations of two crises; terrorism and climate change. Focus lies on mediated images concerning Paris 2015, where terrorist attacks had an impact on the following UN climate change conference (COP21). The symbol of the Eiffel Tower was used to portrait both issues and will be studied through a semiotic analysis. Terrorism and climate change are argued to be interlinked,
Surveillance cameras are vital in the nuclear power industry where the reactor equipment must constantly be kept under surveillance to maintain safety. Constant monitoring is however difficult due to the highly radioactive environment, which cause cameras to malfunction and eventually break. Malfunction typically manifests itself as quality degradation of the image from the cameras. Initially, tem
The present paper aims to analyze the impact of eleven macroeconomic factors and the one-month lagged stock return on the performance of ten sectors within the United States. The set of potential factors is based on previous research as well as published methodologies of credit rating agencies. It includes the one-month lagged stock return, earnings per capita, consumer price index, private consum
Bakgrund: Vårdskador är ett globalt problem inom hälso- och sjukvården. Rapportering av avvikande vårdskador är av stor betydelse för patientsäkerhetsarbetet att förbättra kvalitet och säkerhet i vården. Syfte: Syftet var att undersöka antalet avvikelser som rapporterats, samt fördelningen mellan avvikelser rapporterade från operations- och anestesisjuksköterskor vid ett regionsjukhus under de sen
This study examines the generalization process of trademarks from a consumer perspective. The phenomenon verbification, when trademarks are used as verbs, is particularly in focus. Since it is the consumers that determine whether trademarks are generic, this study examines consumers’ role more closely. Through a qualitative study of the trademark Vipps, qualitative interviews has been conducted to
Global environmental issues concern a growing number of people and businesses are expected to communicate efforts towards environmental sustainability. Due to the controversial nature of its business practices and contribution to environmental problems, the oil industry holds a poor reputation and is considered to have a special need to communicate their efforts towards more sustainable business p
Although successful intranet requires active employees that engage in dia-logues to exchange knowledge, the employee is neglected in the research within the field of internal communication on intranet. This study problema-tizes organizations’ high expectations on intranet and highlights the em-ployee perspective. The purpose of this study is to gain a deeper knowledge and understanding of sensemak
Miljöproblemen i Hanöbukten, hur går vi vidare? Att kunna bada och fiska i havet är något som de flesta av oss tar för givet, men är något vi inte kan göra längre. Dessa intressen är hotade på grund av de kombinerade effekterna av klimatförändringar och mänskliga aktiviteter, såsom övergödning, överfiske samt föroreningar, vilka har betydande negativa effekter på flera kustområden runtom i världHuman activities such as eutrophication, overfishing and pollution have significant effects on marine ecosystems. The marine environment of the Baltic Sea is historically one of the seas in the world that has been contaminated for the longest time. This study focuses on Hanö bay, which is a part of the Baltic Sea where the problems are presumed to be of major character. Poor water quality, poor fi
Title: Striving for Contextual Ambidexterity: A Case Study Researching How an Organisation Can Manage the Tensions Brought About by the Strive to Simultaneously Exploit and Explore Date of the seminar: 18.05.2016 Course: ENTN39 Master´s Corporate Entrepreneurship and Innovation Internship and degree project (Master´s thesis 15 ECTS) Author: Alexander Danson and Carl Axel Kierulf Supervisor: Jo
