Kampen om uppmärksamhet : en undersökning av Albert Bonniers och Norstedts marknadsföringsaktiviteter på sociala medier
Marketing in the publishing industry is not a new phenomenon, but over the last ten years it has gotten a more central role within publishing. Technology has created new possibilities, but also changed our media habits. These changes have brought on a new kind of marketing. These days, social media marketing occupies a more central role in companies’ marketing strategy – and publishing houses are
