Examensarbetes titel: Distansarbete: den abstrakta marknadsföringens främsta utmaning - En kvalitativ intervjustudie baserad på marknadsförares upplevelser om hur marknadsföringsarbetet influeras av plats Seminariedatum: 31 maj 2024 Ämne/kurs: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Greta Berzell, Jessica Lundqvist & Emmie Ullsberg Handledare:Title: Remote Work: The Primary Challenge of Abstract Marketing - A Qualitative Interview Study Based on Marketers' Experiences of How Marketing Work is Influenced by Location Seminar date: 31st of May 2024 Course: FEKH29 - Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 UPC Authors: Greta Berzell, Jessica Lundqvist & Emmie Ullsberg Supervisor: Pat

Population aging and labor market variables exacerbate the labor shortage in the Long-term care (LTC) sector in many European countries. In Sweden, existing strategies to manage this issue are questioned. This paper investigates an alternative solution: civilian service, inspired by Austria and Germany, where civilian service complements military service and allows civilian servants to work in the

Significant advancements in audio transport, encoding, and processing power in embedded systems constitute the foundation of today’s speakers. Transitioning the digitalized audio data transmission to Audio over IP (AoIP) has opened the potential to transmit audio with the same network flexibility as other services using packet-based networks, such as voice over IP or video over IP. This thesis pri

The growing popularity of Extended Reality (XR) attracts new people to enter the field. However, novices face challenges at the beginning of their journeys. Previous studies have identified the key difficulties based on real-world evidence and found that the barriers to entry were high. This thesis aims to guide novice XR practitioners in overcoming these challenges. To achieve this, empirical in

The High Luminosity-Large Hadron Collider (HL-LHC) will reach an approximate pile-up of 200 collisions per bunch crossing, ten times more than the current Large Hadron Collider. Beginning operation at the end of the decade, it will accumulate 3000 fb−1, increasing the chances of observing new processes and allowing measurement of rare processes with higher precision. Moreover, the pile-up increase

Rennet coagulation ability of milk is of utmost importance in cheese manufacturing industry since it is directly related to cheese quality and yield, then translated into economic benefit. This study examined the rennet coagulation ability and composition of milk from individual Swedish Red (SR) cows, the second most common dairy breed in Sweden. Additionally, the study explored how the presence o

I en allt varmare värld där resurserna börjar ta slut är behovet av mer miljövänliga material och bränslen större än någonsin. Kan kolhydrater, ett av naturens mest förekommande organiska material, vara en del av lösningen för ett mer hållbart samhälle? Kolhydrater består av en eller flera sammansatta sockermolekyler. Det finns en mängd olika varianter av kolhydrater som används inom allt från mPolysaccharides are a versatile group of biopolymers widely utilized in a range of industries, from food and medicine to construction. Engineering of the enzymes involved in the synthesis of polysaccharides could provide a way to chemically modify the composition, and therefore be used as a tool to obtain polysaccharides with new desired properties. In this thesis, the substrate binding to the don

The international framework for the regulation of outer space activities that has been in place since the 1960s has come under increasing pressure in recent years. Concerns over the weaponization and militarization of outer space have grown more vocal and attempts to introduce new international agreements have fallen short. Within this context, the present study analyzes Chinese media discourse on

Energy transition is crucial to mitigate the impacts of climate change globally. Solar energy, particularly through photovoltaic (PV) technology, plays a critical role in this transition. Innovation within the solar PV industry is essential, and policy support, especially government subsidies, is crucial for its technological advancement. This study focuses on China’s solar PV industry given its l

This thesis analyses the evolution of the Japan-EU and Japan-NATO bilateral relationships over the last two decades from the Japanese point of view. I used the International Relations theories of Realism, Liberalism and Constructivism to explain why and how these actors engage in cooperation. Thus, I tackled various topics such as trade, security, defence, technology, norm-making, and ideology. T

This thesis analyses collective memory in Contemporary Asian Societies through historical movies. It takes a borderless approach to infer the perception of the past in the Asian continent, filling the gap in a field mostly dominated by case studies. Asian historical movies are used as the data source of the analysis, following the historiophoty framework designed by White(1988) and Rosenstone (198

Since 2020, the crackdown on LGBTQ+ activism in China has further intensified. This thesis applied semi-structured interviews, online observation, and autoethnography, combined with framing theory and queer resilience theory, to analyze Chinese LGBTQ+ activists’ perceptions of and responses to current challenges. This thesis found that activists attribute the difficulties they encounter to governm

This thesis explores the profound impact of danmei consumption on Chinese women born between the 1990s and 2000s based on the employment of Simon de Beauvoir’s feminist existentialism theory. It highlights how danmei narratives — often perceived as misogynistic - challenged traditional gender norms and empowered female readers according to the perspectives of female fans. By examining these fans’

Through the lens of a Cantonese remittance village, the thesis aims to critically examine rural livelihood dynamics reconfigured through overseas emigration and remittances, and their relationships with agrarian land, labour, and production in the historical sending region of overseas Chinese (qiaoxiang). Drawing on the concept of ‘remittance village’ coined by Ramesh Sunam, the thesis emphasises

The complexity and frequency of cyberthreats continue to escalate as IT systems become increasingly central to our society. This thesis explores the role of human expertise along with AI technologies in improving cybersecurity frameworks within the EU. By integrating AI, organisations can improve threat detection and response times and navigate the evolving landscape of digital threats more effect

Background: Logistics within the food industry have been under increased pressure in recent years due to factors such as the invasion of Ukraine and Covid-19. This has put additional focus on efficiency throughout the supply chain, including warehousing activities. Warehousing has historically often been seen as a burden as it provides limited value-adding activities which means organizations cons

Inom bioakustiken studeras ljud i naturen. Ljudbilden ger en inblick i ekosystemets mående, inte minst avslöjas vilka djurarter som rör sig i närområdet. Ljudinspelningar kan därmed användas för att studera biodiversitet, vilket blir en mer och mer akut fråga. Inspelningarna som används i sammanhanget är långa, ibland flera månader långa. Det är därför inte möjligt för en biolog att manuellt lyssBioacoustic sound event detection (SED) is a critical field for biodiversity monitoring, yet the high cost of annotating data poses significant challenges. This thesis explores the application of active learning strategies to reduce the amount of annotated data required for effective model training. This is done for a segment based SED model, where batch active learning is performed by querying fu

The younger generation is obsessed with the transient beauty of internet aesthetics and the essence of social media’s “core-culture”. In the fast-paced digital age, internet aesthetics have emerged as a means to categorize not only cultural objects such as clothing, music or artworks, but also our own identities. The primary aim of this thesis is to delve into the influence of internet aesthetics

This study presents refugees' experiences of forming a social network in Swedish elementary schools during the refugee crisis year 2015. The aim of the paper is to extract an understanding of refugees' experiences of undergoing the process of being placed in preparatory class and later in ordinary class. This study has been approached through a qualitative method in the form of semi- struc

Enzyme formulation development is a tedious process that requires lots of time and resources. By improving parts of the formulation process, the formulation of enzymes could become more efficient and allow for quicker commercialization of enzyme products. The focus of this project has been on solid granular enzyme formulations, aiming to accelerate stability studies, develop enzyme degradation pre