Nalle Puh effekten: Varför hjälper vi färre när vi kunde hjälpt fler?
Assuming that Proportion Dominance is based on reason and higher cognitive processes – as opposed to affective and intuitive reactions – the present study investigates whether priming to a calculating thinking mode will result in more willingness to contribute in scenarios saving large proportions of small reference groups than in scenarios saving small proportions of large reference groups. The p