Syfte: Det är denna uppsats syfte att undersöka hur populärkulturella och idrottsliga ikoner genom varumärkessamarbeten kan fungera som en del i medskapandet av konsumenters uppfattning av ett varumärke. Frågeställningar: Vilka associationer skapar Volvos samarbeten med Zlatan Ibrahimovic och Swedish House Mafia hos konsumenter? Vilken roll spelar dessa associationer för hur konsumenter uppfatta

In this thesis I investigate the relationship between power, knowledge and gender in contemporary trafficking discourses by examining how the ‘problem’ of trafficking was represented, reproduced and destabilized in the course of a recent legal process on trafficking in a Danish court of law. By applying Carol Bacchi’s ‘What’s the problem represented to be’ analysis to an ethnographic material cons

I simulate the collision of satellite galaxies with the Milky Way and observe the effects that this has on the orbits of the globular cluster populations within both the Milky Way and the satellite galaxies. This is done in order to investigate whether some of the Milky Way's globular clusters could have been donated from satellite galaxies which have been tidally stripped, since it is believe

Popular science The carbon balance of the forest ecosystems is determined by the uptake and release of carbon. Forests take up carbon dioxide (CO2) by photosynthesis and release by respiration. One part of the assimilated carbon is respired back to the atmosphere by vegetation. The other part is respired by soil microbes which decompose organic material in soil. The microbial respiration is contro

The stimulus for this essay was given by the fact that life expectancy in certain countries started to increase long before the development of modern medicine. Having as a principal axis the so called „urban penalty‟, the analysis was limited in two port cities; Glasgow and Malmö. Data on crude, age-specific and disease-specific mortality were used over the period 1800-1914 in order to identify th

Sammanfattning Den svenska bostadshyresmarknaden präglas av en öppenhet för alla grupper i samhället. Syftet med den svenska bostadspolitiken är att skapa social, ekonomisk och etnisk mångfald i alla stadsdelar genom att kunna erbjuda prisvärt boende samt hyra oavsett inkomst. För att nå detta mål, införde Sverige samma hyressättningssystem för alla typer av bostäder, oavsett om de tillhandahölls Summary The Swedish housing market is characterized by being accessible to all groups in society and by the objective of achieving an overall social cohesion in its rental market. The purpose of this is to further integration and counter segregation by creating diverse neighborhoods accessible to all groups in society regardless of social status and for a reasonable price. To reach this goal, Swed

This paper examines the relationship between inflation expectations and consumption attitude regarding durable goods. It does so using cross-sectional data on Swedish households collected on behalf of Konjunkturinstitutet. We use an ordered probit model, with a number of controls, to obtain estimates of the aforementioned relationship. In contrast to established macroeconomic assumptions, our resu

The more globalized, dynamic and quickly changing society creates complexity and uncertainty that is challenging for many leaders of today's organizations. To handle this complexity it can be argued that the organizations of today are in need of more consciousness-developed leaders. In can also be argued that today’s formative leadership development programs, focusing on leaders acquiring the

In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertis

Nation branding is gaining increasing importance between both scholars and practitioners. Although, research in this field seems to focus mainly on developed economies, developing countries are affected by a “label effect” of being categorized as ‘developing’ which generates tacit social stigmatizations. Hence, their attempts to craft a desirable brand image to attract investment, tourism and

Title: ‘Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia’ Research Question: 1. What are the differences between European and Asian consumer behavior of adopting m-commerce apps? 2. Why is there a different level of m-commerce app adoption between European and Asian consumers? Research Purpose: The purpose of this research is to investigate the reasons why consum

This is an exploratory research paper that focuses on performance management, which is the interface between management control (MC) and human resource management (HR). We have three purposes. First, we aim to investigate whether, in reality, management accountants and human resource management staff has different perception of performance management. Second, we aim to investigate whether there is

Problem: Under de senaste 50 åren har människan konsumerat mer än alla generationer tillsammans. En motreaktion har utvecklats mot det stereotypa ”du är vad du konsumerar eller äger”, vilket benämns som the sharing economy. Grundtanken är att dela på sina resurser för att använda dessa fullt ut. Fenomenet är relativt nytt, men har under de senaste åren haft stor inverkan på resenärers förändrade b

Populärvetenskaplig sammanfattning: Vart tog alla humlorna vägen? När såg du senast en humla? Har du en känsla av att du egentligen borde ha sett dem oftare? Det kan finnas en fullkomligt naturlig förklaring till den här känslan: humlorna minskar i antal och håller långsamt på att försvinna. Jag vill undersöka om detta verkligen håller på att hända. Riskerar vi att få leva i en framtid helt utaAbstract Bumble bees pollinate a wide range of crops; many of them being of importance to the global economy. It is believed that pollinators, including bumble bees, are declining due to habitat loss and transformation of high quality habitats into low quality habitats; a phenomenon often associated with modern agricultural practices. Some sources, however, claim that not all bumble bee species a

This study examines the work with the environmental goals in five small municipalities in northwestern Skåne, Sweden. The environmental goals are set nationally and are adjusted at a regional level. The municipalities then adjust the national and regional goals in varied extent to meet the local circumstances. The implementation and success of the work with environmental goals at local level is cr

Sweden has a history of being seen as a tolerant and generous country when it comes to receiving refugees from countries suffering from war. In times of increased influence of radical right-wing parties across Europe, Sweden as the first country decided to grant permanent residence permits to refugees escaping the Syrian war. By applying the Multiple Streams Framework and treating Sweden as a devi

The aim of this study was to examine teachers' attitudes to the notification requirement of 14:1 SoL. It also aimed to examine the factors that influence their tendency to report, and what might constitute obstacles to report, according to the teachers themselves. The study is based on qualitative semi-structured interviews with four secondary school teachers in a municipality in Sweden. In