There is a tendency for organizations to draw on social and political issues to make brands relevant to consumers, among which the appropriation of women empowerment discourse has attracted considerable attention because of its success in practice. Give the paucity of studies both in strategic communication to evaluate consumers responses to organizations’ communication strategies and in advertisi

This research outlines the evolution of the manufacturing and industrial export structure of countries, Estonia, Lithuania, and Latvia since 1992 within the framework of Economic Complexity and the Product Space. The research reveals a relatively low level of specialization in the countries’ export structures and identifies a dual structure within the economy due to the foreign ownership of firms.

Corporate identity has been a study focus within the field of strategic communication. To fulfill the demand and expectation of audiences about sustainability issue, many corporates have integrated sustainability into their identity. Among different approaches to express sustainability-centered corporate identity, corporate videos, as a rich media, have gained its popularity. However, with many re

Recent studies identified gender role attitudes as a determinant of the remaining gender gap in labor force participation. In this study, I will investigate the correlations between women’s gender role attitudes and female labor force participation in the European Union. Further, I examine the heterogeneity of the relationship between mother’s gender role attitudes and labor force participation ac

Adverse consequences of global climate change increasingly affect society and economic performance. Climate finance structure supports mitigation and adaptation actions that address climate change. Developing economies are adopting climate adaptation measures to cope with the current climate situation and simultaneously promote sustainable development. The interrelation between climate adaptation

This thesis will explore two significant cultural symbols of Mexican-American/Chicano culture: La Malinche and the Virgin of Guadalupe [La Virgen de Guadalupe]. The Chicana Feminist Movement, a notable women of color feminist movement, is considered to have been created and most active in the 1960s-1980s era of the United States. An examination will be conducted on how the two cultural symbols, La

The outcomes of FDI have been examined in several studies throughout recent years. Most examinations acknowledge that FDI is a usual positive for the host country. FDI can create direct effects such as wealth flow to the acquiring country, job production, and technology transfer as well as a show impacts in the form of improved productivity, innovation and education. Adverse effects emerge when th

The purpose of this thesis is to describe how physicians are affected by and deal with conflicting interests between patients and superiors, regarding personal ethics and cost-effectiveness measures, using agency theory. More specifically, how superiors might affect given care by attempting to control the physician’s performance in the pursuit of saving money, while patients want the best treatmen

South Korea has the highest gender pay gap and the lowest fertility rate in the OECD (OECD Data, n.y.). Gender equity theory suggests that there is a link between high gender inequality and low fertility, as women struggle to have both a career and a family. A growing share of Korean women are voluntarily childless, referred to as the Sampo Generation, giving up dating, marriage, and children, to

South Korea has the highest gender pay gap and the lowest fertility rate in the OECD (OECD Data, n.y.). Gender equity theory suggests that there is a link between high gender inequality and low fertility, as women struggle to have both a career and a family. A growing share of Korean women are voluntarily childless, referred to as the Sampo Generation, giving up dating, marriage, and children, to

Previous literature on the gendered impact of the 2008 recession and subsequent austerity on unemployment in the EU found that male unemployment is particularly affected by the recession, whereas female unemployment increases disproportionately during periods of austerity. Welfare systems and gender job segregation have been discussed as underlying mechanisms of these effects. This thesis is the f

The current conjecture towards Nordic fertility rates brings the focus on the state of advancement of the second demographic transition (SDT) in the region. Nordic countries’ SDT developments have been unique as they have not experienced the same low fertility as other countries. Yet, since 2010, Iceland lost nearly a quarter of its fertility and reached an all-time low total fertility rate (TFR)

One’s ability to lead and manage should not be dictated solely by one’s education but rather their experiences and personal background. If this is the case, then little attention should be paid to whether one comes from a business-related background or not, and more attention should be paid to the skills and characteristics of the individual. This study investigates how the humanities are represen

This research aims to improve the understanding of the relationships between formal and informal strategic planning in reference to performance among SMEs. A qualitative case study was chosen as the approach for this thesis. The data was collected by conducting ten interviews with ten different manufacturing SMEs in Baden-Württemberg, Germany. A purposive sampling was conducted to ensure relevance

Abstract This case study looks at the topic of honor killings in relation to “doing” masculinity, in Jordan. A short overview is given on the dynamics of masculinities detected in the Jordanian public sphere. Furthermore, the study presents two cases of honor killings attempting to explore, through life-history interviews, what meaning the felonies might have had on the masculine identity of the

Technological change is an important source for long-term economic growth, but it may also affect the labor markets by creating and eliminating jobs. While new technologies have not caused massive unemployment, there has been a change in the type of jobs over time, which may affect inequality. Contemporary studies have shown that technological change has caused labor polarization through decreasin

Human Resources (HR) play a significant role in contributing to the implementation of innovation through recruitment, which enables innovation through an individual level. Therefore, HR can be seen as a gatekeeper for innovation. Research on HR-practices and innovation has increased over the last decades. However, prior research puts little emphasis on what role HR plays in the recruitment of inno

Worldwide, 1.7 billion individuals lack access to formal financial services. Yet, one billion of the financially excluded individuals have a mobile phone. Mobile money services take great benefit of this and are found a success in enabling financial inclusion on the African continent. However, there is no research on whether mobile money services have penetrated financially excluded individuals in

Titel: Fallgropar i samverkansprojekt Författare: Felix Forsberg & Hardy Nordling Handledare: Stefan Olander, Institutionen för Byggvetenskaper, Avdelningen för Byggproduktion, Lunds Tekniska Högskola. Mikael Thulin, Produktionschef NCC Infrastructure, Helsingborg Examinator: Sven Agardh, Institutionen för teknik och samhälle, AvdelningProblemformuleringar: Vilka fallgropar kan lokaliseras förTitle: Pitfalls in partnering projects Authors: Felix Forsberg & Hardy Nordling Supervisors: Mikael Thulin, NCC Infrastructure in Helsingborg Stefan Olander, Division of Construction Management, Lund Institute of Technology Examiner: Sven Agardh, Division of Traffic and Road, Lund Institute of Technology and Society Problem formulation: Which pitfalls can be located in partnering projects? How