The company Victoria Milan provides an online dating service aimed at persons who are already within a committed relationship. Their marketing campaign and their slogan make your life more living, have an affair! has led to a record in amount of complaints from the public to the Swedish advertising ombudsman. Our purpose was to explore how the rhetorical construction of infidelity is characterized

Nyhetsjournalistiken gör anspråk på att objektivt återspegla verkligheten. Journalisten är dock oundvikligen påverkad av sina tidigare erfarenheter såväl som rådande sociala normer och värderingar, vilka kommer till uttryck i nyhetsmaterialet. I den här studien undersöker vi hur dessa normer och värderingar har tagit sig uttryck i Aftonbladets och Dagens Nyheters rapportering av revolutionen i Egy

Våra kulturella och sociala referensramar byggs upp delvis med hjälp av historier. Det är genom historier som människan genom tiderna förmedlat etiska och moraliska budskap från generation till generation. Genom historier har också vårt samhälle och dess strukturer kritiserats och omvärderats för att förbättras ända sedan antiken. För att förstå hur dessa historier påverkar oss idag behöver vi gra

Twilightböckerna och -filmerna har sålt miljoner exemplar världen över, och etablerat sig som ett samtida fenomen. De har också i stor utsträckning polariserat publiken, som kan sägas bestå dels av Twilight-fans, och de som anser att Twilight underminerar bilden av vad som utgör en vampyr. Denna bild förefaller vara nära förknippad med föreställningar om manlighet, och det existerar ett stort anta

Under 2008 svarade EU:s offentliga upphandling för 17-18 procent av EU:s BNP. Huruvida offentliga medel skall kunna användas som instrument för att förverkliga politiska ambitioner eller om upphandlande myndighet endast skall ta hänsyn till ekonomiska aspekter har varit föremål för diskussion. Jag har valt att kartlägga de normgivande regelverk som reglerar arbetsrättslig hänsyn vid offentlig upphIn 2008 public procurement made up 17-18 percent of the EU GDP. The issue of whether the disbursement of public funds can be used to promote social objectives, including preservation of labour law requirements or whether public authorities only shall take economic considerations into account when deciding what to purchase, has been subject to discussion. In this thesis, I have chosen to describe t

This thesis revolves around Group1, which is a subunit within the business unit NCC Construction Sweden. Group1 has made several commitments according to the principles of Lean/Lean Construction. This thesis is mainly aimed at investigating the results of these commitments. Since the term was coined, Lean Production has been subject to ongoing discussion, development and enlargement. As a result o

Kinas urbana landskap har de senaste åren förändrats radikalt i ett led av landets exceptionella ekonomiska utveckling sedan Deng Xiaoping genomförde en rad ekonomiska reformer under 1980-talet. Starkast utveckling sker i städerna på östkusten där bland annat medelinkomsterna i Beijing ökat med 54 % mellan åren 1998 och 2001 (Wang 2004:55). I uppsatsen ämnar jag besvara tre frågor: Går det, utifrå

This master thesis is a part of an inventory control research collaboration between NGIL (Next Generation Innovative Logistics) and Volvo Parts AB. Volvo Parts is a business unit within the Volvo Group that provides support and services for the aftermarket. Their objective is to maximise the uptime of Volvo Group products for the end users by providing support and ensuring availability of spare pa

Purpose HARDI International A/S is in the process of replacing their old ERP-system BaaN and as an input for the development and adjustments of the new system, mapping of the current production planning processes in the company is required. The purpose of this thesis is to map, describe, analyze and evaluate the current production planning process in order to identify potential improvements. This

questions: Where are the largest gaps between how HES (Heat Exchanger System) are working today and how they could be working according to lean philosophies? How could these gaps be reduced and what effect will it have to HES and their customers? Deliverables: The project contains a gap analysis which is the foundation to a new suggested work pattern. The new work pattern was implemented, evaluate

YouTube fungerar idag nästintill som en vardagsrutin för många, och personliga videodagböcker har blivit ett alltmer utbrett fenomen. Det saknas studier kring förhållandet mellan mottagare och videobloggare på YouTube och hur detta kan förstås i samband med perspektivet om jaget som symboliskt projekt. Uppsatsen ämnar att öka förståelsen för hur videobloggen kan verka som en del av en större jagb

This thesis investigates how monopolies enabled by copyright prevent many to exercise their right to access culture, a right that is important in itself, but also as an instrument for human development. Second part of the thesis will then focus on the question whether there are really all this advantages that copyright allegedly secures that always tip the scales of balance between different right

This essay investigates the prices quoted by online travel agents and airline companies for the same flight tickets. The theory of information and search cost would predict that prices should converge on the internet. This prediction is tested using data from six online travel agents and the airline companies quoted as having the cheapest prices for the corresponding dates and destinations. The re

Issue of study: Today, in an information-driven economy, it is more important than ever to be innovative. Developing new ways to create and deliver value is the main method of competition in the business world. Although the picture differs widely from the industrial age, the principals used to manage these companies and employees are same as a century ago. Paying people will just make them do what

This master’s thesis in Library and Information Science concerns the relationship between librarians and users, and focuses on how it is constructed in scholarly articles about Library 2.0. The study analyses 40 articles concerning Library 2.0 and the questions asked are: ”How is the relationship between librarians and users constructed?”; ”Which discourses can be identified in the articles and ho

Our model suggests that an extra focus on what the customers perceives as quality is needed in order to succeed on emerging mid-markets. As actual quality only matters if it affects perceived quality this information is needed in order to develop “the right product”. It is not only about having a customer focus; rather we suggest that the company must “turn the customer perception into its reality

Everybody can take part in democratic election by giving a vote on the candidate most suited for the task. Still, many choose not to. The non-voters are rarely randomly spread out in an urban area but form geographical patterns. The aim of this thesis is to see which demographical factors that correlate and explain these patterns in Bogotá, Colombia. The method used is a mixed quantitative and qua

This study is a qualitative analysis of how three political parties, elected into the Swedish parliament, through their texts about gender equality construct Sweden and the western world as democratic and developed. The result of this process is that the people outside of the western world are constructed as the Others, who are viewed as undemocratic and undeveloped. As theoretical perspectives I

”Melodifestivalen” är ett evenemang med miljontals tittare som sänds i SVT på bästa sändningstid. Den är ämne för en omfattande pressuppslutning, inte minst från kvällspressen, som granskar och skildrar de inblandades prestationer. Programledarna för ”Melodifestivalen 2011” var Rickard Olsson och Marie Serneholt, en manlig mediepersonlighet med stor erfarenhet från liknande uppdrag och en sångersk

In the year 1972 an excavation started on a peculiar ruin situated along the southern shore of Iceland. The next four years archaeologists unearthed quite interesting medieval farmstead there. This particular farmstead has been given the name Kúabót and has had great impact on the Icelandic archaeology. The aim of this thesis is to investigate this farmstead and especially two artifacts in detail.