Strategic Business Partnerships in the Consumer Technology Industry - A Case Study on Partner Selection Criteria and Their Influence on the Outcome of Value Constellations
Thesis purpose: To identify relevant criteria underlying the partner selection process in a leading company in the consumer technology industry, as well as to subsequently analyse the influences which those criteria have on overall outcome. The intention is to draw valid implications for future research as well as for actors in similar market environments. Methodology: The researchers of this pa