Food Neophobia and its Influence on the Lack of Diversification in Seafood Consumption
This master’s thesis is performed in collaboration with the Research Institute of Sweden. The purpose of the study was to investigate food neophobia, or an aversion to trying new foods, in the Swedish population and see if it correlates with the country's low and undiversified seafood consumption. The topic of the study stems not only from consumers consuming less seafood than is recommended,