This Time It’s Personal: Social Networks, Viral Politics and Identity Management
This chapter deals with political mobilisation and participation in social media. The main focus is on the impor¬tance of Internet-mediated social networks in providing a “media filter”, functioning as a kind of collective gatekeeper to spread news and information perceived as important, in contrast to the image of the single individual media consumer faced with an in¬surmount¬able mass of informa
