This paper is a case study about the low-cost carrier brand Ryanair and its reputation throughout the years. The analysis shows the company's background, its current branding strategy and the problem it is facing.

The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. This case is written by the respective authors and focuses on

“You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. While based on actual events, the movie is heavily dramatized. While it is certainly entertaini

Syftet med denna explorativa tvärsnittsstudie var att undersöka huruvida ålderism skiljer sig mellan rekryterare och icke-rekryterare samt undersöka om det finns en korrelation mellan olika maktmotiv, personlighetsdrag samt arbetsmotivation och negativa attityder mot äldre. Data insamlades genom en enkät med totalt 123 respondenter av vilka 44 arbetade med rekrytering. Respondenterna rekryterades The purpose of this exploratory cross-sectional study was to examine whether ageism differs between recruiters and non-recruiters and to investigate if there exists a correlation between different power motives, personality traits and workmotivation and negative attitudes towards the elderly. The data was collected through a questionnaire with a total of 123 respondents of which 44 worked with rec

Kvantifiering av motoriskt beteende hos råttor i fri rörelse Cirka 10 miljoner människor världen över lever med Parkinsons sjukdom och cirka 40 % av världens befolkning lever med långvarig smärta. Den här avhandlingen handlar om att implementera ett system för att hjälpa till att utvärdera behandlingar för dessa tillstånd, såsom djup hjärnstimulering (DBS). System som används för att förbättra DSystems evaluating potential treatment methods for Parkinson’s disease and chronic pain conditions, using rodent experimental models, are highly needed. Currently used systems are aiming to evaluate these kinds of treatment methods by analyzing the animal’s motor behavior. These systems either generate binary data or multifaceted data for when the rodent is spatially limited or data for when the r

The concept of this research is that by applying the proposed method, the trajectory of drift into failure can be made visible. The method itself consists of two sequential steps. For research purposes a third step is added. The first step is constructing a phased narrative, consisting of all the changes that have taken place within a particular organisational process subject to research. What has

Den här studien undersöker en grupp musikelevers improvisatoriska val över dominantackord som leder till tonika i improvisationer över II V I-progressioner i dur. Studiens fokusområde motiveras av den höga andel II V I-progressioner som används som musikaliska byggstenar i genrer där improvisation förekommer i hög grad. Även om det inte ligger inom räckhåll för den här studien att undersöka kausalThis study focuses on a group of music students’ improvisational choices over the Vchord leading to the I-chord when improvising over major II V I chord progressions. The raison d'etre for this study is the high number of II V I-progressions being used as musical building blocks in genres that have improvisation as an integral part. Although it was not within the scope of this study to establi

Determining whether the information read online is credible or not has become a crucial part of the process of consuming new information. With technology and the internet becoming all more advanced and developing continuously, the question regarding the influence of an argument’s strength on information credibility arose. The aim of this study was to contribute to the field of strategic communicat

The purpose of this paper is to critically examine how gender labelling leadership as female is perceived by women in leadership positions. We aim to establish a dialogue about this phenomenon in relation to women themselves to demonstrate that women play an integral role in leadership, not only secondarily but primarily - challenging the traditional discourse of leadership.

The purpose of the thesis is to investigate if reporting on sustainability holds the standard for various frameworks and what factors determine ESG-points. The relationship between companies' total sales and various environmental factors were also investigated in order to understand the driving factors for companies to report on ESG and sustainability. The thesis is limited to nordic countries

This bachelor thesis aims to investigate how planning for children in a contemporary urban context can be understood in dialogue with entrepreneurial placemaking approaches. The thesis asks how planners consider children in the planning of the area of Brunnshög and what role the planning considering children has in the ‘placemaking’ of the area. To achieve the aim and to respond to the research qu

The notion of “visual framing” has become more sophisticated in the contemporary social media environment and has demonstrated its interrelation with public relations and strategic communication. Past researchers approached visual framing topics from the contents of the resulting frames themselves, ignoring the visual framing constructing processes of one of the frame constructors: public relation

Many cities around the world are undergoing urbanisation, developing undeveloped land or redeveloping underused areas due to changing times. Such developments often focus on attracting new residents and building new communities, and their economic benefits, so those areas are actively developed by developers and municipalities. Also, the concept of compact cities is encouraged in such areas in ter

On January 4th, 2022, new restrictions under the Europe-wide REACH protocol on chemicals hit the tattooing industry when the content of inks came under regulation. This essay seeks to find out how this directly has impacted tattoo artists and their ability to work. To achieve this a phenomenological approach was used, and data was collected through six semi-structured, qualitative interviews with

Drottninghög is a neighborhood in Helsingborg, Sweden that was almost entirely built during Miljonprogrammet, a housing project conducted between 1965-1975 in Sweden with the goal of building housing for a hundred thousand people each year during its ten year run. Drottninghög has for a longer period of time been in need of restoration and development. Hence, the municipality of Helsingborg as wel

Videomötet är på uppgång i verksamheterna men forskning visar att kommunikationen i dessa verktyg kan hindras. För projektgruppen kan detta innebära risker eftersom en god kommunikation är en förutsättning för projektets framgång. Syftet med studien är att identifiera vilka kommunikativa svårigheter som finns i videomötet och vad dessa kan innebära för arbetsgruppen. Studien utgår från tidigare fo

I den politiska överenskommelsen januariavtalet ingick bland annat förslag om att den svenska arbetsrätten skulle förändras och moderniseras. Regeringen tillsatte först en egen utredning, SOU 2020:30. Därefter utarbetade arbetsmarknadens parter efter förhandlingar en egen principöverenskommelse om förändringar av arbetsrätten. I januari år 2020 tillsatte Regeringskansliet tre utredningar vars syftThe political agreement “januariavtalet” included a proposal to change and modernise Swedish labour law. The government first appointed its own enquiry, SOU 2020:30. Subsequently, the social partners negotiated and prepared their own agreement regarding changes to the labour law. In January 2020 the Swedish government offices appointed three enquiries whose purpose was to modernise the labour law