‘I can do more.’ : investigating frequent flyers’ responses to flight shaming and encouragement interventions for reducing air travel and their effects on perceived self-efficacy
While carbon emissions hit an all-time high in 2019 and are expected to grow, it is important to explore strategies for reducing emissions and mitigating climate change. A potential focus for curbing emissions is the flying sector, since air travel is one of the most carbon-intensive activities an individual can engage in. Among air travelers, frequent flyers yield the highest potential for saving
