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The rise of Social Network Sites (SNS) has had a huge impact on the field of public relations in that brands must now consider online branding as part of their strategy. This is a growing area of interest in both academia and practice as we strive to learn more about how to use the new platforms most effectively. In particular, SNS have encouraged the social role of brands and allow consumers enga
This thesis examines the rhetoric used on three anti corporate activist groups to draw visitors’ attention to their causes and support them and get them engaged and involved in their campaigns. In particular, global anti corporate activism is examined in this thesis, as an interesting yet not so much explored topic of research. Activists often share public relations goals, and they use more and mo
“Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share the
This study explores the discrepancy between the belief in public relations and public diplomacy research and practice that the use of social media will lead to more two-way communication. It takes the form of a case study, examining the public diplomacy efforts of the German missions abroad. Having established that the social media communication of the German missions is making little use of two-w
Introduction Economic evaluations are used in health care to help decision-makers allocate their resources. The objective of this study is to evaluate the cost-effectiveness of mechanical chest compressions compared to manual chest compressions. This is done in a Swedish setting and for out- of-hospital cardiac arrests (OHCA) using results from a large randomized controlled trial, the LINC study.
En av barnhälsovårdsjuksköterskans uppgifter är att stödja ammande mammor. Studier har visat att mammor som inte känner att de får stöd, har en större benägenhet att sluta amma i förtid. Syftet var att beskriva barnhälsovårdssjuksköterskans upplevelse av att ge stöd som stärker föräldrars, i synnerhet mammors, amningsbenägenhet och upprätthållande av amningen. En kvalitativ studie genomfördes med
Den här uppsatsen tittar på hur EU har valt att minska sina utsläpp av växthusgaser med fokus på koldioxid. Uppsatsen inleds med en diskussion av systemets grundstruktur och uppsatta mål för att sedan diskutera ekonomisk teori kring problemet om negativa externaliteter och hur dessa uppstår och varför de generellt sett inte kan hanteras av marknaden. Därefter görs en genomgång av de tre mekanismerThis thesis discusses how EU has chosen to reduce its emission of carbon dioxide and other greenhouse gases (focus is on carbon dioxide). The paper starts with a discussion of theories of how negative externalities can occur and why they in general cannot be handled by the market itself. This follows by a presentation of the mechanisms that has been introduced to correct this externality, Clean D
Popular Abstract Våra celler presenterar med hjälp av protein på sina ytor korta peptidfragment härrörande från intracellulära proteiner med syfte att signalera till utsidan om hur cellen mår. Är cellen sjuk ändras peptidrepertoaren, dvs de peptidfragment som uppvisas, vilket direkt upptäcks av kroppens cirkulerande T-celler som då förstör cellen. En viktig del i processen är att välja vilka små fTapasin is a membrane protein, which plays a crucial role involved antigen presentation for certain MHC alleles in antigen presentation. Tapasin acts as a link between Transported Associated with antigen Processing (TAP) and MHC class l by. It acts as quality control in choosing high affinity peptides to be presented. Refolding conditions for the N-terminal region of tapasin have here been invest
Analysing eye movements recorded with mobile eye-tracking devices is difficult since the eye-tracking signals are severely affected by simultaneous head and body movements. The automatic analysis methods developed for static eye-tracking systems do not take this into account and are therefore not suitable for application to data which also contains head and body movements. As a result, data record
IT ses ofta som en del av lösningen för att uppnå ett hållbart samhälle genom till exempel minskat resande, optimering av industri- och jordbruksprocesser, intelligenta elmätare och smarta hem. Något man sällan reflekterar över är att ITbranschen själv också bidrar till elanvändningen. Ett nytt fenomen inom IT-världen är molnet som ger möjlighet till som det verkar outtömliga resurser i form av laInformation and communication technology (ICT) is often seen as part of the solution for a sustainable society, for example through reduced travel, optimization of industrial and agricultural processes, smart meters and smart homes. However, something usually left unconsidered is the electricity consumption of ICT itself. A new phenomenon of the ICT industry is the Cloud that enables seemingly ine
The purpose of this paper is to perform a new study to add support for one of the three explanations of the Great Moderation; the explanation based on a change in monetary policy. The study focuses on the U.S., the U.K., and Australia during the period 1970 Q1-2013 Q3. The study is performed by exploring whether the Moderation (persistent decline in output volatility) was caused by volatility beha
In my thesis I have been exploring the opportunities and possibilities in developing new concepts for mobile communication device for younger kids. The project has been commissioned through Designit with the purpose to further explore and investigate how to tap into the market of mobile communication for young users. The project at hand is interesting because we are looking at a situation where t
This study implements a quantitative approach. For calculating excess cash we use Opler et al. (1999) approach. For bid premia model we use Alexandridis et al. (2013) approach. Testing our hypothesis we use regression analysis. We also include a survivorship bias approach. Public acquisitions by firms in the S&P 500 index; we also include dropped firms to bypass survivorship bias. Henceforth w
Radon (222Rn) är en naturligt förekommande radioaktiv gas som i höga doser visat sig vara dödlig. Det handlar främst om de solida radondöttrarna som fäster på aerosolpartiklar vilka vi andas in och kan på så vis deponeras i näsa eller svalg, medan fria joner lägger sig på lungornas bronker och avger joniserande strålning. Epidemiologiska studier har visat att rökare löper högre risk än icke rökareRadon (222Rn) is a naturally occurring radioactive gas that can be fatal in high doses. It is primarily the solid radon daughters that attach to aerosol particles, which we inhale and can thus be deposited in our nose or throat, while free ions settles on pulmonary bronchi and emits ionizing radiation. Epidemiological studies have shown that smokers are at higher risk than non-smokers to contract
The paper looks at books that have been adapted from games to see how a relationship between these two medias have changed how the book are portrayed on their cover. To investigate how the covers have been portrayed it looks at several books that have been adapted from a game. The covers are then analyzed based on, how much they limit themselves to their targeted audience, how strong position they
This study examines the representation of everyday lives of men and women in a popular Swedish magazine, Husmodern, in the 1950s. The ”small history” of the 1950s is a relatively forgotten part of modern history and the era is often reduced to nostalgia in popular culture, but rarely researched through a thorough, theoretical lense. By applying the theory of R.W. Connell about Hegemonic Masculinit
When costumers look for a robot for their factory two things are important. The robot should be as efficient as possible, but still be cheap. In order to make the robot efficient the robot-controller has to know the dynamics of the robot and its limits. Based on these it can then generate a time-optimal plan (trajectory) for each movement. The standard way of generating a time-optimal trajectory w
The purpose of this thesis is to investigate how the latency in mobile networks affect the quality of highly demanding and sensitive applications running on it. Furthermore, this thesis will provide some information to what is going on in the field of Cloud Computing and the Internet of Things. It will hopefully spark a discussion about what possibilities will come with the development of the Clou
Population growth, infrastructure and economy puts pressure and demand on the existing power supplies. It puts strains on the current power systems which causes instabilities in the systems. This is an ongoing challenge which needs an immediate solution. The objective of this thesis is voltage stability. This is examined with the help of constructing a small power system using a programming langua
The goal of this study is to find out if participation in an Internet forum can help participants in that Internet forum justify an illegal use of cannabis. Today the most commonly used narcotic in Sweden is Cannabis (CAN 2012). Still, the drug has remained illegal over many years and the Swedish drug policy remains restrictive towards drug use. This paper uses Howard S. Bcker’s three forms of soc
