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Using machine learning and artificial intelligence technologies, voice assistant (VA) has become a new social phenomenon and a market game changer in multiple industries. This thesis focuses on the strategic communication challenges brought about by the VA. The researcher applies the theoretical framework of the communication value circle (CVC) and the gatekeeping theory (GK), adopting the applied

Happiness is an affect. Affects are thought to be part of our subjective experiences. In the past, human beings have constructed complex relationships with happiness outside of ourselves. Since sociocultural values laden to happiness established various linkages with objects, happiness seemed to become materialised and accessible, which is expressed, for example, as the UN’s World Happiness Report

This study analyzes a no-win situation in which the Swedish public organization Socialstyrelsen were not able to achieve strategic goals, with the organizations mandate going against prevalent moral cultural ideals. When attempting to perform their mandate Socialstyrelsen was suddenly hit by an online firestorm, hurting their reputation and hindering them in performing their democratic responsibil

Female genital mutilation is a convention that is mainly practiced in about thirty African countries and in some countries in the Middle East and Asia. The topic has become more relevant in Sweden due to increased migration. While female genital mutilation is often referred to as a foreign phenomenon mass media is a main source of information. The purpose of this study was to explore how the conve

Under flyktingsituationen 2015 genomförde Socialdemokraterna i regeringsställning en hastig omläggning från en generös till en restriktiv flyktingpolitik. Omläggningen i denna värdeladdade fråga skapade debatt inom partiet men etablerades likafullt som partiets nya hållning. Vad händer hos en organisations medlemmar när något som traditionellt varit en central del i organisationens identitet förän

This research is concerned with Romani media activists’ use of different online platforms in order to counter the stereotypical representation of Roma in dominant discourses, such as in mass media and state policies. Links are made between these platforms and the cultural context of Sweden that they are set in. Additionally, the following explores these platforms in connection to collective identi

Green marketing communication in the tour operating business is an emerging field of research. In recognition of green marketing communication researchers’ and practitioners’ within the tour operating business need to achieve a more profound understanding of legitimate green marketing communication. This is because of societies and especially millennials increasing sensitivity and scepticism towar

Enhanced antibiotic tolerance occurred in multi-species biofilms Multi-species biofilms existing in Wastewater Treatment Plant (WWTP) are likely to influence the property of each species, owing to high-density biomass and constant sub-lethal concentration of antibiotics. Research on biofilms had gathered an understanding that biofilms contribute to antibiotic tolerance among bacteria that hinder

Snakebite envenomations has for a long time been an overlooked problem, despite the hundreds of thousands of deaths and disabilities caused by this disease each year. However, since snakebite envenoming predominantly affects the rural areas of third-world countries, there was an absence of research funding and drive to address this profound concern. Consequently, costly and often highly immunogeni

Obesity and diabetes are known to impact brain function and alter metabolism. Studies in rodents show that consumption of high fat and high sugar diets lead to brain dysfunction affecting memory and cognition, and increases risk of cerebro-vascular and neurodegenerative disorders. Striatum, which is involved in reward-based behaviour and motor control, undergoes changes on exposure to such diets l

The aim of this research is to understand and unpack the phenomenon of brand ambassadorship by examining the sensemaking and actualization as well as the consequences of it. The study adopts an employee-perspective on brand ambassadorship to scrutinize the phenomenon in terms of what is here referred to as ’situational’ brand ambassadorship. The employee-perspective has been often neglected in pre

The inclusion of a superdisintegrant in an ODT-formulation is necessary to ensure that its disintegration behaviour is on point. However, given the wide array of circumstances that might influence this conduct, it is still very difficult to predict the complete disintegration behaviour of an ODT-formulation. Examples of such circumstances are excipient and API-interaction. In order to reduce these

This study analyses the processes of constructing masculinity and fatherhood among a sample of stay-at-home fathers in Turkey. Firstly, social construction of reality theory was used to describe the construction process of the fathers’ identities. Then, hegemonic masculinity and performativity theories were applied in order to analyse the masculinity practices and performances. How the Turkish sta

The aim of this study is to map and investigate the embodied experiences of LGBTQIA people in work-related spaces. The study analyses stories of emotions and experiences based on gender, sexual orientation, and other social categories and how these intersect with normative workspaces. As such, I use spatial terms of norms to approach the questions of which bodies can move and inhabit what spaces w

This research paper is a mixed-methods single case study that contributes to filling a gap within the literature surrounding the implementation of the National Village Development Program (PNDS-Programa Nasional Dezenvolvimentu Suku) in the village of Fahilebo, Timor-Leste. The research goals were to first identify the major differences between PNDS’ effects and Community-Driven-Development theory

This thesis analyzes how the German news media depicted the terrorist attack in Hanau, which killed 10 people on 19th February 2020. This is done by conducting a thematic analysis in two major German newspapers, Süddeutsche Zeitung and Frankfurter Allgemeine. The coverage of the attack and the perpetrator is found to be focused on the perpetrator as an individual and centering his alleged mental i

This thesis explores the possibility for (re)defining the relationship between humans and robots with conversational interfaces. It does so by looking at the creation process of a voice and text-based virtual assistant for tourists from the perspective of critical posthumanism and posthuman performativity. In a reflexive fashion, I analyze my involvement in a tech start-up, in order to argue that,

Topology optimization is a powerful method for finding optimized designs for a variety of problems. In this work, thermo-mechanical problems are studied in particular and solved under transient conductive heat transfer using 2 materials plus void in the optimization. In the first part of the thesis, the theoretical background for a generic transient thermo-mechanical topology optimization problem