GREAT : A Campaign Approach to Projecting Soft Power
When the GREAT campaign was announced in 2011, we were still in theera of New Public Diplomacy, and were wrapped up in the potentialof digital media to change the diplomatic landscape. Interconnectedglobal publics were supposed to solve wicked global problems likeclimate change through inclusion and dialogue; by sharing knowledgeand working together to shape social change. The role of governmentsw