Brands have become one of the most discussed phenomena of marketing research in recent years. They are ubiquitous in the marketplace and virtually impossible for consumers to avoid. The corporate obsession with brands is likely to continue since the wealth of “how-to-do-branding” strategy handbooks suggest that brands are the magical panacea for creating superior business performance. In short, we

Auger-electron spectroscopy (AES) has developed to a major tool for chemical identification and for characterization of solid surfaces. As first emphasized by Lander[1], it can also be used a spectroscopy for gaining information on occupied electron states and their interactions. However, AES gives a far less direct picture of the occupied states than does, for example, angle-resolved photoemissio

Scholarship speech prepared for the AWAPATENT Foundation for the Promotion of Scientific Research in the Area of Intellectual Property Rights, Operaterassen Stockholm, Jan. 27th, 2009

This paper explores market integration in Lao PDR, focusing on the beer market. At the time of analysis, the Lao beer market exhibited some highly unusual features that facilitate our exploration. Beer Lao, the domestic beer brand, was completely dominant in the market – importation of beer was not allowed, and informal (illegal) imports were of very limited importance. Beer Lao was produced in on

Hobbing is a common manufacturing method when producing helical, involute gears. In order to give the manufactured gear a controlled surface smoothness, a method to, very accurately, determine the achieved surface geometry is needed. In this report, the cutting surfaces of the tool, of which the cutting edges are the boundaries, are assumed to be plane in arbitrary directions. They are mathematica

Peripheral tolerance is regulated by different types of regulatory T cells, including CD1-restricted T cells and CD4+CD25+ regulatory T (Treg) cells. This thesis has focused on the interactions between T cells and antigen presenting cells (APCs) and the immunregulatory function of TGF-b as two important factors regulating differentiation and activation of T cells in the periphery. In the first par

Popular Abstract in Swedish Människor (och andra arter) har en grundläggande förmåga att anpassa sig till och lära sig hur omgivningen är strukturerad. Ofta lär vi oss struktur indirekt, utan att direkt och avsiktligt studera strukturen ifråga. Klassiska vardagsexempel på tämligen oavsiktlig strukturinlärning är språkinlärning, utveckling av musikaliska preferenser, inlärning av sociala regler, ocPeople can become sensitive to the general structure of different parts of the environment, often without studying that general structure directly, but through being incidentally exposed to instances that conform to the structure. When such learning proceeds unintentionally and gives rise to knowledge that is difficult to verbalize it is often referred to as implicit learning. One of the most comm