Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms
Along with the increased popularity and wide usage of social networking platforms, such as Facebook, social commerce is emerging as an important category of e-commerce. In this study, we refined one type of C2C social commerce naming as C2C social commerce on social networking platforms (C2CSNP). It refers to that online users conduct both online marketing and selling activities of products/ servi