Strategic Communication Campaigns at the Foreign and Commonwealth Office : Managing Mediatization During the Papal Visit, the Royal Wedding, and the Queen’s Visit to Ireland
This article investigates strategic communication in the context of the wider adoption of “campaign” approaches to public diplomacy at the Foreign & Commonwealth Office. The three case studies are the visit of Pope Benedict XVI to the United Kingdom, the marriage of HRH Prince William to Kate Middleton, and Queen Elizabeth II’s visit to Ireland. The analytical framework seeks to situate strate
