Gestaltning av moderskap hos influencers på Instagram: en kvalitativ studie om det samtida moderskapet i en tid av prekarisering och sociala medier
This paper examines embodiments of motherhood on Instagram among influencers. The study analyzes what types of embodiments occur through affect theory, framing theory and performativity. The data that has been analyzed consists of Instagram posts from 10 Swedish influencers who post about motherhood. The analysis reveals often use of strong affects, which are often performed specifically with and