Despite the significant strides made in the customer engagement literature, the need to understand any marketing actor’s engagement (vs. merely the customer’s) is increasingly recognized. Therefore, the budding actor engagement (AE) concept, which is commonly grounded in S-D logic, describes any marketing actor’s engagement, including that of customers, firms, employees, suppliers, and so on. Howe

Prior research has established the key impact of customers' Big Five personality traits (e.g., agreeableness/conscientiousness) on their brand engagement, suggesting that individuals exhibiting differing personality traits engage differently with brands. In parallel, extending influential customer engagement research, stakeholder engagement, which covers any stakeholder's (e.g., a customer's, supp

While climate change adaptation research has increasingly focused on aspects of culture, a systematic treatment of the role of legal culture in how communities respond to climate risk has yet to be produced. This is despite the fact that law and legal authority are implicated in most, if not all, of the ways in which actors seek to reduce the risks posed to communities by climate change. Using a s

Emerging markets are a major contributor to global GDP, thus offering a primary source for economic growth. However, despite these acclaimed benefits, little remains known regarding customer engagement (i.e., a customer’s resource investment in his/her brand interactions) in emerging markets, thus exposing a pertinent literature-based gap. The development of enhanced insight into customer engageme

This is an anthropological study of teaching and learning as it unfolds in a contemporary esoteric society in Sweden, the Sodalitas Rosae Crucis (SRC), founded in 2002. It perpetuates the teachings of the Hermetic Order of the Golden Dawn, an influential esoteric society instituted in Victorian London. Through an initiatory system of several degrees, SRC employs a stepwise revelation of secret tea

Using oil, gas, and coal to create platform chemicals on an enormous scale, the petrochemical industry constitutes a core part of the global energy order. Given prospects for demand growth for petrochemicals, the sector is set to become increasingly important to the fossil fuel interests. Starting from the perspective that internationalised networks are important to understand prospects for transf

Workers in the informal transport sector are often exposed to multiple forms of workplace violence, for instance by the police and their colleagues. Through a collection of rich ethnographic stories and using the concept of popular resistance, this article investigates how and under what conditions rickshaw drivers in Bogotá resist violence in their workplace. The results reveal that rickshaw asso

Is it truly the "end" of public space? This handbook presents evidence that the answer is "no". In cities in different parts of the world, people still use public space to pursue activities of their choice.The book is divided into seven sections. The first section presents three emerging types of public space. Each of the subsequent five sections focuses on a type of activity: recreation, commerce

This chapter discusses the rise of virtual diplomatic summitry and its place in the digitalisation of diplomacy. Virtual diplomatic summitry refers to the diplomatic summit meetings that take place through technologies for virtual interaction such as videoconferencing tools, and that take place partly or completely in virtual venues. Virtualisation has been embraced as a solution to sustain instit

Mark Z. Danielewski is one of the central American figures within the field of experimental print fiction. His authorship is characterized by typographic experiments, unconventional page layout, and multilayered narratives, as already demonstrated in his debut novel, the best-selling House of Leaves (2000). His other major works include the novella The Fifty Year Sword (2005), the novel Only Revol

To increase engagement with science and technology, young people around the world are encouraged to attend activities at science centers. But how effective are these activities? Since women have weaker ability beliefs and interest in technology than men, it is especially important to learn how science center visits affect them. In this study, we tested if programming exercises offered to middle sc