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Examensarbetets titel: Det var en gång ett varumärke... - En kvalitativ studie om hur storytelling används vid återupplivning av modevarumärken Seminariedatum: 2021-01-12 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Cajsa Månsson, Ida Pettersson och Hanna Welander Handledare: Peter Svensson Fem nyckelord: Återupplivning, Storytelling, VarumärTitle: Once upon a time there was a brand... - A qualitative study about how storytelling is used in revivals of fashion brands Seminar date: 2021-01-12 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr Authors: Cajsa Månsson, Ida Pettersson and Hanna Welander Advisor: Peter Svensson Key words: Brand revi

We study a version of the two-envelope problem where a host presents two indistinguishable envelopes to a player. a player is informed that the monetary content of one of the envelopes is twice that of the other and is then allocated one of the envelopes. The player decides whether or not to keep the allocated envelope knowing the content of the allocated envelope and the probability distribution

Rapid Clay Formations (RCF) is an ongoing research project investigating robotic aggregation of soft clay elements. This thesis presents our research into RCF construction on an architectural scale. It outlines our development of a fabrication process suitable for the construction of tall and slender structures made out of clay. This fabrication process is evaluated through a series of prototypes

Antimicrobial resistance is according to the World Health Organization (WHO) one of the most rapidly growing threats to world health. According to a recently published WHOreport, drug resistant microbials could be responsible for up to 10 million annual deaths by the year 2050 unless drastic measures are taken such as decreasing misuse and developing new antibiotics. This work explores the possibi

Matrisfunktioner och deras applikationer spelar en viktig roll inom olika vetenskaps- och teknikområden. Matrisexponentialen är en av de viktigaste och mest använda funktionerna av matriser. Beräkningen av exponentialen av en matris är ett intressant ämne som har studerats mycket genom åren. Det finns flera sätt att beräkna matrisexponentialen men det är en utmaning att hitta vilken metod som är bMatrix functions and their applications play an important role in different fields of science and engineering. The matrix exponential is one of the most important and extensively used function of matrices. The computation of the exponential of a matrix is an interesting topic that has been extensively studied over the years. There are several ways computing the matrix exponential but there is a pu

Sociala medier är idag ett självklart inslag i många människors liv, och deras utrymme i samhället fortsätter att expandera. Vår självkänsla är viktig för vår psykiska hälsa då en bra självkänsla fungerar som ett slags “psykologiskt vaccin” mot psykisk ohälsa. Med detta som bakgrund är det tydligt att det är ett viktigt fokus att bygga på den forskning som redan har undersökt sambanden mellan sociA lot of people are using social media today, and the usage is continuously increasing. Our self-esteem is important for our psychological health since it works as a “psychological vaccine” against psychological ill-health. With this being said it is clear that it is important to add to the research that has already been done regarding the correlation between social media usage and self-esteem. Th

A bachelor project in the course studio: Contemporary Architecture, at Lund School of Architecture. The aim of this course was to develop spatial and structural typologies through experimentation with the digital design process. The main focus has been to manage computer modeling with Rhinoceros and Grasshopper.

Elektrifieringstrenden inom transportsektorn tycks under hösten ha lämnat marken; elflyg anses vara ett av svaren på hur luftfarten skall reducera sin omdebatterade klimatpåverkan i framtiden. En ökning av tunga elektrifierade fordon, inklusive flyg, resulterar i konsekvenser för elsystemet sett till ökat effektbehov och nya lastprofiler. Examensarbetet ämnar således undersöka vilken roll regional

Ökengräshoppan är ett väldigt litet djur men de kan skapa stora problem när de ökar i antal och samlas i svärmar. Plågorna från dessa är kända sedan bibliska tider men med ett utbrott så sent som 2020 så är ämnet lika relevant idag. Gräshopporna utgör ett hot mot jordbruk, och i förlängningen tillgång till mat, genom sin stora aptit, varierade kost och förmåga att förflytta sig långa sträckor. DetThe knowledge of desert locust plagues goes back to biblical times but it is just as relevant in 2020 with an ongoing outbreak in East Africa and the Middle East. The locusts pose a threat to agriculture, and by extent food availability, due to their high appetite, diverse diet and ability to migrate long distances in large swarms. More knowledge of the aftermath is required by the international d

Fordonsindustrin elektrifieras just nu i en snabbare takt än någonsin. Allt från elektriska cyklar till Segways och elektriska longboards. Alla dessa kräver nya sorters interaktioner för att styra motorn. Segway har till exempel utnyttjat användarens lutning som ett medel för att bestämma om personen vill åka fram eller bak. Elektriska longboards använder sig ofta av en handhållen kontroll med en The automotive industry is now electrifying at a faster rate than ever before. Everything from electric bikes to Segways and electric longboards requires new kinds of interactions to control the engine. For example, Segway has used the user's tilt to decide whether they want to go forward or backward. Electric longboards often use a handheld controller that has a gas button. Now, this electrif

The discovery of penicillin and the many antibiotics after that, has given our society a heightened sense of confidence when dealing with everything from the everyday bacterial infection to complicated surgical procedures. However, more and more bacterial species are becoming resistant to antibiotics. 33000 deaths attributed to antibiotic-resistant bacteria occurred in Europe in 2015, a number tha

Title: Abnormal return in the event of an equity issuance – A comparison of rights issues and directed share issues Seminar date: 2021-01-14 Course: FEKH89 – Business Administration, Degree Project Corporate Finance, Undergraduate Level, 15 ECTS Authors: Fredrik Eriksson Oppliger, Erik Olshov, Gustav Persson, Alex Skepastianos Supervisor: Håkan Jankensgård Key words: Event study; Efficient-m

Tröger’s base molecule has a unique V-shaped cavity and a chiral structure. These molecules can be fused together in a linear fashion to create either tubular structure or zigzag structure. Different fields can be benefited from the applications of these molecules. Previous studies carried out in the Wärnmark group led to 30-step synthesis route to get a linearly fused heptakis-Tröger’s Base anal

Wet lamella clutches are used in the automotive industry to enable all-wheel drive and thereby increase acceleration, handling and safety of cars. The clutches work by transmitting torque from an incoming- to an outgoing shaft through a series of lamella - steel-disc friction surfaces (lamella pack), lubricated by an oil. Based on temperature- and wheel-speed measurements, a mathematical model of

Största delen av det svenska vägnätet består idag av belagd väg. Med det i åtanke så krävs det därför att vägarna vid sin anläggning respektive när underhållsåtgärd sker blivit väl dimensionerade samt blivit korrekt utförda. Under en tid i Sverige har Trafikverket med sitt dokument TRVK väg numera TRVINFRA styrt hur de statliga vägarna skall dimensioneras med sina tre dimensioneringsklasser. I dirThe largest part of the Swedish state roads are today paved. With this in mind it is therefore demanded when a road in question is constructed respectively when a maintenance measure is taken place that the dimensioning of the road from the start was done properly. Since a while back in Sweden it has been upon the Swedish Transport Administration to regulate with their document “TRVK Väg”, now TRV

This research paper investigates notions and values that composers have regard to artificial intelligence and composition. The research is based on a survey that was sent to students and teachers of composition at Malmö Academy of Music. A total of 32 emails were sent, of which 15 were answered. 12 of the informants were students and 3 were teachers. Of the 32 individuals surveyed, the number of t