Excessive Trademark Protection Where is the line? A study on the conflict between European Trademark and Competition Law
In today's market trademarks are extremely valuable. The proprietors need to be creative in order to prevent infringements of their trademarks. However, the CJEU have ruled that proprietors are not allowed to take measures that limit the competition of the Union without any positive effects for the benefit of consumers. The Commission has proposed amendments to the trademark legislations of th