PRODUCT RED An organization on the global civil society arena and the global market arena
PRODUCT RED is an aid organization that defines itself as a business strategy. PRODUCT RED's goal is to create a sustainable flow of capital from the private sector to the Global Fund to aid women and children suffering from HIVAIDS in Africa. They approach this by managing a branding mechanism that gives out a license to use the brand name RED to companies. In return, the company signs up to
