Survival of the Un-Fittest? A Study of Social Media-Based New Crisis Initiatives in the COVID 19 Pandemic
Focusing on Sweden in the COVID 19 pandemic, this paper explores theorganizational/communicational practices of new crisis initiatives, defined as informal,emergent, and loosely coordinated interactions between individuals and/or organizations using social media to engage in crisis relief efforts. By manually tracing crisis relief efforts on Facebook in the spring of 2020 and the fall of 2021, we