When Knowing More About a Crisis Decreases Charitable Aid: Victim Statistics Causes Lower Anticipated Warm Glow and Help Efforts for Specifically Single Identifiable Victims.
Prior research indicates that the increase in help towards 1 identified victim (identifiable victim effect) is partly driven by affective reasoning. When negative affective information is salient, help towards victims that can be helped decline, an effect known as pseudoinefficacy. However, the affective component has not been clearly defined, and help efforts has been used interchangeably with me