PR-byråns roll i en era av soft power - Hur saudiarabisk reform marknadsförs mot amerikansk publik
The aim of this study is to examine the role of PR firm Qorvis as an intermediary actor in Saudi Arabian public diplomacy. Qorvis, an American registered company, has been on the kingdom's pay list since the events of 9/11, providing it with services such as strategic communication and international outreach. Since the launching of Saudi Arabia’s Vision 2030 in 2016, Qorvis has played a decisi