Design för alla? En kvalitativ studie av modets påstådda demokratisering och konsumenters upplevda symboliska värde av H&Ms designsamarbeten.
The aim of this bachelor thesis is to examine consumers’ perceived symbolic value of H&M’s designer collaborations and if they consider the concept as a democratization of fashion. These collaborations are a part of a bigger and more complex development of the fashion industry. Therefore, the analysis begins with a literature study which discusses the alleged democratization of fashion. Therea
