Filtyp
Purpose: The thesis aims to create an understanding to set the foundation of the social media landscape covering its historical evolution, driving mechanisms and business models. Methodology: The thesis has a qualitative character and an explorative art of discovering the social media landscape. A theoretical framing of the thesis is inspired by Christensen and Raynor. Theoretical perspective: The
The purpose of this thesis is to study the practical application of the Basel II Framework in two Swedish banks of different organisational structure and briefly look at the opinions of the framework now that it has been in use for some time. The theoretical perspectives begin with the concept of risk metaphors. Thereafter criticism towards a number of earlier risk measures is presented. This lead
The purpose of this study is to provide an examination, within grocery retailing, of whether a positive linkage between SST usage and consumer-based retailer brand equity exists. The study portrays co-creation as a key mediator, which means we are going to investigate whether different levels of customer co-creation, by means of SST usage, can help in building a strong retailer brand.
Syfte: Undersökningens syfte är att jämföra hur de svenska bankerna uppfattar Basel II i praktiken. Anledningen är att undersöka om Basel II är mer anpassad för de stora bankerna och om regelverket är mer fördelaktigt för dem såsom det befarades innan regelverket infördes. Metod: Undersökningen genomfördes utifrån en grundad teori där kvalitativ metod med inslag av både den induktiva och den deduk
The purpose of this thesis is to examine if and how CEO ownership affects firm performance on Swedish companies depending on the market conditions. We would also like to examine the question if this relationship still holds when taking the possibility of an endogeneity determined relationship into account. A quantitative approach using regression analysis and descriptive statistics have been used.
Purpose: The study aims to investigate the knowledge sharing processes in a knowledge-intensive firm and to explore how organizational culture influences knowledge sharing. Methodology: The present study is qualitative, and the material is approached through interpretative reading. The richness of the results is further enhanced by critically analyzing the informants’ taken for granted understandi
Some companies have chosen to differentiate their products by labeling them environmentally friendly, or “green”. Green products sends the message to the market that a particular company is caring for the environment, however the processes involved in making the product can be the reasons for a product being labeled green. The production processes of the final stage company in a supply chain may n
The main purpose of this study is to provide an understanding of boycotter motivations in a current and ongoing boycott. From the data gathered the authors establish their own boycott motivation themes relating specifically to the Kellogg's case. A Netnography is the main method used for the collection of qualitative data. With the aid of previous literature the authors establish prevalent the
Lyx i recession - En studie i prestigeföretags marknadskommunikation under en lågkonjunktur Syfte: Syftet med studien är att undersöka marknadskommunikations- förändringarna inom valda prestigebranscher under en lågkonjunktur för att utvärdera vilka konsekvenser de kan få på det enskilda prestigeföretagets varumärkesvärde. Metod: Studien har använt en abduktiv ansats. Primärdata bygger på en kvali
The purpose with this thesis is to examine whether the popularity of downsizing as a management strategy has an effect on the stock market's reactions when a company announces downsizing. This thesis has employed a quantitative method. An event study has been used and we have calculated the normal and abnormal return using the market model. Data has been collected from Datastream in forms of s
Purpose: Has the trust changed for the Swedish financial reports based on IFRS standards with the enforcement work done by FI and OMX, and if so, why? This thesis has found evidence suggesting that trust towards the financial statements has changed, unfortunately to the worse. Although there is a perception today among preparers (the companies) and attesters (the auditors) that the work contribute
Utifrån insamlad data har vi med hjälp av den teoretiska referensramen konkretiserat värdehämmande och värdeskapande aktiviteter inom IKEA, Filippa K och House of Dagmars supply chain. Vi har med hjälp av benchmarking identifierat faktorer som kan bidra till konkurrensfördelar för studiens fallföretag. Vi har analyserat det empiriska materialet genom applicering av följande teoretiska ramverk inne
In the past, guerrilla marketing was about getting maximum impact for the least amount of advertising dollars. Now, big companies are spending substantial amounts of money on campaigns that are more subtle and can appear ‘grassroots’ to consumers. Guerrilla marketing as an emerging field encompasses many specific techniques a marketer can use to untraditionally, creatively, and inexpensively promo
The overall purpose of this research is to provide a better understanding of Turkish consumers’ choice of e-commerce types, when purchasing online. Mainly, this thesis aims to find out the factors triggering consumers to favour a specific e-commerce type, B2C or C2C. A quantitative strategy was pursued in this research and data was collected through self administered structured questionnaires. Com
Syfte: Syftet är att undersöka revisorns roll när ett företag gör en värdenedgångsprövning baserad på dess egna prognoser, enligt IAS 36. Syftet är också att undersöka om revisorn kan behålla sitt oberoende och göra en tillförlitlig bedömning av företagets subjektiva prognoser vid en värdenedgångsprövning. Metod:Vi har använt ett induktivt angreppssätt då undersökningen har sin utgångspunkt i verk
Purpose: To compare the differences and similarities that apart the corporate governance systems of Pakistan and Sweden by using a research model developed for this purpose. The same model will compare how major companies of the countries are expressing this in information to shareholders. The thesis begins with an introduction to corporate governance and its internalization of the subject. It is
ABSTRACT Title: The Good, the Bad and the Rhetor Rhetoric in Management Guru Literature Date of Seminar: June 2nd 2009 Course: BUSM 18 D level – Degree Project in Managing People, Knowledge and Change Authors: Louise Nass, Nichola Jones and Vesna Mirkoska Supervisor: Dr. Peter Svensson Keywords: Management gurus, rhetoric, ethos, pathos, logos, binary, analog, ambiguity tolerance, decision making,
Syftet med denna uppsats är att identifiera attityder till små svenska aktiebolags förväntningar på revision. Författarna vill därefter analysera vad professionen av revisorer kan göra för att påverka förväntningarna. Litteraturgenomgången har sin utgångspunkt i revisionen. Denna beskrivs först utifrån ett historiskt perspektiv, där Kreugerkraschen och Enronskandalen influerat utvecklingen. Däreft
We have made a thesis about Collaboration for Innovation in the Öresund region from a Swedish perspective. The thesis is taking both regional and corporate aspects into consideration when studying this subject. The empiric material is based upon several interviews with persons having knowledge about our subject as well as a web survey including 49 companies situated in the Öresund region. We have
Uppsatsen avser belysa om en banks ställning går att utläsa genom en innehållsanalys av bankers nyckeltal. Är resultatet rättvisande och jämförbart med andra banker? Målgruppen är allmänheten, då banker är beroende av deras förtroende för att undvika en marknadskollaps. I uppsatsen användes kvalitativ metod med betoning på fenomenologiskt synsätt samt Grundad teori. Debatten rörande ämnet studerad
