Application of Value Proposition Design to a high-tech business market product
In early 2019, a system of sensors, projectors, and software was created for the purpose of improving the experience of entering Sony’s offices in Lund, Sweden. The system attracted attention, both internally and externally, and grew organically in features and scope to meet the needs of its initial customers. Due to its modularity and wide applicability, it came to be known as the Interactive Con
