The Dynamics of Weibo Charities : A case study of “The Free Lunch Program”
Since 2010, Weibo is not only a tool for transmitting information, but also for conducting all kinds of charity activities to attract more public attention and give people more power to influence public welfare. The purpose of this thesis is to explore Chinese citizens’ knowledge of Weibo charities and their motivation for participating in Weibo charities by carrying out a case study of the Free L