Digital Entrepreneurial Marketing Skills in European Small and Medium Sized Enterprises - An Explorative Research of Skills in the Entrepreneurial Marketing Orientation.
Purpose - With the ever increasing digitization, businesses are exposed to new ways of marketing strategies. Even though new ventures just have a small success rate, research has not focused on exploring the skills entrepreneurs need to succeed with their venture. This research seeks to explore the importance of marketing skills, entrepreneurs need for a successful digital entrepreneurial marketin
