Closing the GAPS
Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06.2023 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Supervisor: Ulf Elg Word count: 31033 Keywords: brand image, brand perceptions, brand identity, consumer,
