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THE DILEMMA OF JAPAN'S CULTURAL DIPLOMACY IN CHINA : A CASE STUDY OF JAPANESE MANGA AND ANIME
Sino-Japanese relations during late Koizumi period has been widely considered having dropped to the lowest point since the two countries started normal diplomatic relationship in 1972. As a substitute strategy, cultural diplomacy thus became more important to smooth resentments and strengthen common interests on private citizen's level. This paper's purpose was to look at the outcome of Ja
Dynamics of Philanthropy in China: Patterns of Negotiations and Collaboration in Shenzhen and Yunnan
BUILDING UNITY THROUGH LANGUAGE IN MALAYSIA: THE ROLE OF CHINESE SCHOOL
Place based and place bound realities: How a Chinese firm embeds in Tanzania
Malmö's Eco-branding to the Chinese public : a Shanghai Expo case
This thesis is a documentation as well as a reflection on the participation of Sweden‘s third most populous municipality, Malmö, in Shanghai‘s World Exposition (Expo) during summer 2010. Based on my own involvement as a staff member for 1.5 months, in the thesis I wish to explore eco-branding at Malmö‘s official showcase (Malmö Case). I want to look at Malmö‘s eco-branding in an overseas context,
Applications of Cultural Analysis in Marketing in a Mainland Chinese Context
Cash Cow, Civic Space or Co-optation: Private Schools in Urban China
Contact Space: Shanghai : The Chinese Dream and the Production of a New Society
Le – a context-sensitive marker in Chinese
Global Norm-maker as China’s New Brand? An Analysis of the Responsible Cobalt Initiative (RCI)
Sensing China review
Although many of the chapters focus on individual senses, most of them end up demonstrating that no sense works in isolation and that sensation is always social and quite often emotional as well.