Examensarbetets titel: Marknadsföringsetik - inte helt utan problematik - En kvalitativ studie om hur byråer i marknadsföringsbranschen hanterar etiskt beslutsfattande i traditionella och digitala medier. Seminariedatum: 2020-01-16 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Rebecka Bäcklin, Frida Lindgren, Elias Sovre Handledare: Burak Tunca NTitle: Marketing ethics - not entirely without problematics - A qualitative study of how agencies in the marketing industry handle ethical decision making in traditional and digital media. Seminar date: 2020-01-16 Course: FEKH29, Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 University Credit Points Authors: Rebecka Bäcklin, Frida Lindgren, Elias Sovré A

Face-to-face fundraising is a method used for raising money by having fundraisers working on public spaces. Fundraisers either ask for one time donations, or sign up people to give on a monthly basis, in this thesis the focus is on the latter. For this method to be useful all fundraisers must meet their target goal, meaning that they must get a certain amount of sign ups when they work. By using d

The purpose of this study is to examine the experiences of discrimination among disabled journalists. The background of our study is the growing interest within the media industry for newsroom diversity which aims at achieving better representation. Our definition of diversity includes people with disability in conformity with the Swedish discrimination law, which is accepted as standard within th

G protein kopplade receptorer (GPCRs) är en grupp proteiner som sitter tvärsigenom cellernas membran med delar på både utsidan och insidan. Som namnet förtäljer så kopplar dessa receptorer till en annan sorts proteiner, G proteiner, och dessa hittas på insidan av cellen. Tillsammans översätter dom extracellulära signaler till intracellulära vilket till slut resulterar i specifika fysiologiska effeG protein coupled receptors (GPCRs) is the largest superfamily of membrane proteins and convert a multitude of extracellular signals and turn them into intracellular responses by binding and activating just a few G proteins. The mechanism for activation is very conserved and is likely to be similar for all GPCRs and G proteins, but how a vast amount of GPCRs selectively couple to specific G protei

This paper investigates the possibility to train a convolutional neural network (CNN) that, by capturing temporal features in weather data, can estimate the expected amount of wheat produced during any year, at any geographical location. The aim is to establish whether a CNN can be used for emulation of simulated global crop production - as responses to changes in CO2, temperature, water, and nitr

Every year in Sweden approximately 50 people die due to work related injuries. The development of non deadly injuries at work, however, has been varying. Between 1980 and 2008 it's been decreasing while, during the last 10 years, the number of injuries has instead increased. It is of interest to see why the number of occupational injuries has been increasing as well as understanding if there e

Syfte: Syftet med denna uppsats är att undersöka om 2017 års lagkrav gällande upprättandet av hållbarhetsredovisning haft en påverkan på svenska energibolag. Detta med mer specifik utgångspunkt i de sociala aspekterna och huruvida lagkravet påverkat framställningen av dessa. Teoretiska perspektiv: Uppsatsens teoretiska ramverk omfattar Legitimitetsteorin, Intressentteorin, Institutionell teori sPurpose: The purpose of this report is to investigate if the change in legal regulation in 2017 regarding the use of sustainability reporting, have had an impact among parties within the energy sector. The report will examine if the regulation has caused a change regarding the structure of the social aspects and explain what these connections may occur from. Theoretical perspectives: The theoret

What is a home in the wild? What do we need for our hike? What can we learn from those who have travelled these lands for hundreds of years before us? This project is an exploration of how to create contemporary hiking shelters, through the process of experimentation and learning form nomadic highland architecture. This project seeks to capture the fluidity of the Swedish highlands and it wants t

This master thesis was performed at the company BAE Systems Hägglunds AB, Örnsköldsvik, Sweden. Hägglunds has its main market within the defense industry and is the developers and manufacturers of the combat vehicle CV90 and the terrain vehicle BvS10. Since a few years back, Hägglunds has investigated the potential to apply its technologies from these vehicles to a product for the civil market. Th

Abstract Det senmoderna samhället karakteriseras av en riktning mot ett alltmer individualiserat samhälle. Detta påverkar såväl organisationer som individer. Extra utsatta i denna samhällsutveckling är organisationerna som verkar inom tredje sektorn då de bygger på ett kollektivistiskt förhållningssätt och en solidarisk ideologi. Vi har valt att se närmare på denna utveckling inom organisationen

Syfte: Studien ämnar att skapa en djupare förståelse för individanpassad marknadsföring och hur individanpassade annonser påverkar individers positiva målgruppsresons i form av individers klickintention. Metod: Studiens metod grundar sig i en kvalitativ forskningsmetod med en hermeneutiskt fenomenologiskt strategi. Den forskningsansats som använts är av abduktiv karaktär. Teoretiska perspektiv

Denna uppsats ämnar att studera de politiska och kulturella konsekvenserna i Polen efter flygkraschen av Tu-154 i Smolensk 10/4-2010 där den polske presidenten Lech Kaczyński tillsammans med första damen och stora delar av den polska politiska, militära, kulturella och civila eliten omkom, utifrån teorin om kulturell trauma. Detta genomförs med en analys av diskursen kring ämnet grundad i Polens s

2016-2018, a national user-led organization within the psychiatric field in Sweden established a partnership-based model regarding the implementation and management of peer support within psychiatric health care units. This study was based on a user-led organization and a psychiatric health care organization about to initiate such a partnership. The aim was to examine how these parties constructed

Purpose: The purpose of this thesis is to examine the impact of diverse boards with one, two, three or more women in limited companies founded in Sweden in 2010 on financial performance. Firm’s characteristics as board’s gender distribution, net sales, ROE, board size and number of employees will be examined aiming to understand how these boards are composed in terms of gender diversity and the im

The present study aimed to clarify the influence of experimentally induced feelings of security through security priming on avoidant attentional processing. Although security priming has been linked with various positive cognitive and emotional outcomes, its influence at an early attentional stage is unclear. Here, we focused on attachment avoidance since it has been linked to maladaptive attentio

This report depicts the design development of a modular tool used in the creasing process of packaging material. The aim of the new design is to decrease the setup time while at the same time increase the degree of customization to create new packaging designs for small series production which is difficult with the current tool. Multiple design concepts for the new tool were generated from explori