Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.
Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. There are racial differences in how women are represented in tourism images where black women are exoticized. A country with
