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This study applies brand equity theory to a higher education marketing context. The study uses the theoretical model developed by Kevin L. Keller on building customer-based brand equity and explores its application to this context. A case study research design was used to explore how four different Universities conducted international marketing activities relevant to the theoretical model. The res

In this thesis, I address the potential success factors of sonic branding. By extensively examining sound identities and sonic logos, across all the possible phases of its creation and implementation; I am conducting this study with the ambition of finding, mapping and analyzing its potential success factors. My main purpose in carrying out this study is hence to contribute to a clearer, more focu

The purpose of this study is to investigate to what extent currency derivatives is value creating for Swedish firms, and if so, we aim towards determining the source of the value creation. The theoretical framework covers risk management theories regarding underinvestment, financial distress, tax incentives and managerial risk aversion. Furthermore, we present a review of previous empirical studie

This study found that the theoretical potential of product sounds is overall used quite well, in terms of its affect on consumers, in the majority of the Consumer-Based Brand Equity building blocks. Furthermore, we found that consumers are enthusiastic and receptive to the idea of using product sounds to stimulate brand relationships and identification in the sixth building block. However, Volvo d

This study examines how four E.ON employees work with their identity in the organization and how they commit to it. The research question was “In which different ways do four E.ON employees, through identity work, identify with and commit to E.ON?”. The study has a subjective reality view and is based on critical theory, hermeneutics, and postmodernism. The study’s empirical foundation consists of

The purpose of this study is to explore how relationship benefits and sacrifices matter in relation to members of referral networks and how these aspects affect overall member satisfaction. This study has an explanatory research approach since it aims to, by testing hypotheses; explain the impact relationship benefits and sacrifices have on satisfaction. It is based on both qualitative and quantit

The purpose of this master thesis is to examine in which way dividend policies are affected by managers strive for financial flexibility in listed Swedish firms. The underlying reason for the thesis is to attain a broader knowledge regarding dividend policies. Since present theories do not provide a satisfactory explanation or are not satisfactory tested, we find it relevant to perform a study wit

Since the objective of this thesis is to determine the performance measurement system in companies active in Iranian shipping industry we define what we mean by the performance measurement system. Neely (2005) defines PMS as the set of metrics used to quantify both the efficiency and effectiveness of actions. So the title of this thesis will be ``Performance Measurement System in shipping industry

The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. A cross-sectional research design and a deductive approach to theory are used. The quantitative data consists of structured observations and structured interviews with a sample size of n=169. A control group was used to be able

In a time full of environmental changes the need for understandings of the operational work and services, the control of the business and key figures, and flexibility to adapt to different circumstances is crucial in many organizations. In a time where national borders are getting more and more invisible and where the humans are traveling and moving more than ever it is even more important to have

Vårt syfte är att bidra till teori inom direktförsäljning, genom att ur ett dramaturgiskt perspektiv, studera hur social interaktion och relationer påverkar konsumenter under ett home party. Uppsatsen utgår från teorier inom socialisering och socialpsykologisk påverkan. Ett dramaturgiskt perspektiv utifrån Goffman och Burke, används som ett verktyg vid empiri och analys. Det är en kvalitativ studi