The impact of identity meaning and voluntary simplicity on second-hand clothing (SHC) consumption from the consumer’s perspective.
Shopping for second-hand clothes is a phenomenon that has been on the rise, especially for the last twenty years. Second-hand clothes (SHC) consumption is a consumer-generated shopping trend whose consumers are discursively creating new identity meaning(s) for themselves out of their consumption. It has changed the outlook to become a fashionable trend in the last 20 years and is positively influe